I am new to selling and copywriting and I am kind of running into a wall.
I am doing a lot of reading about copywriting and the selling process, but there seems to be a disconnect between the selling proccess and the product you are selling.
Perhaps they are too different fields and I just need to learn more about the product side.
There seems to be this idea that ANY product can be sold, given you are a good salesperson or you use the right techniques.
So, I have been going out and reading books to try to understand HOW to sell products, as if selling is something I can master and then I can sell ANYTHING to ANYONE.
It seems like perhaps there are TWO CAMPS of sales people. There are the people that use the SAME techniques to sell anything.
And there are the people that do a good job of presenting product benefits to people so they have REASON to buy.
Ideally, selling should be about communication. You as the seller should be there to communicate the benefit that your product is going bring to your customer. The good seller communicates effectively.
However, the other camp of seller seems to shun communication, because perhaps they have nothing REAL to communicate.
This camp of seller seems to stay vague on everything or simply play on emotions and include little reason in the sales pitch.
Perhaps if you don´t have enough time to educate yourself about a product or a product is not compelling on its own, you have to use something other than COMMUNICATING THE REAL BENEFITS.
So, more information on how to find quality products to sell would be helpful. I guess if you are stuck writing copy for a crappy product, then you just have to figure out how to sell it no matter what.