by David Jackson » Sat Jan 03, 2009 2:02 pm
Marketing isn't a sprint. It's a marathon. It's not about who can explode quickest out the gate. It's about who can last the longest over time.
But you'd never know that by reading some of the outrageous "get rich quick" advertising that is so prevalent these days. You know the ads that I'm talking about:
"Make $30,000 in 30 Days With My Secret Program!"
"Make a Million Dollars in 12 Months Guaranteed!"
"Double, Triple, Quadruple Your Income Overnight!"
Let me tell you something about those ads. 99 percent of them are pure, unadulterated garbage - a pack of lies designed to steal your hard-earned money!
The truth of the matter is success takes time, and it requires hard work.
Always has, always will. There are no shortcuts, and if someone tells you otherwise...
They're probably trying to sell you something!
David Jackson