by teapotdee » Tue Dec 30, 2003 11:02 am
Nothing pushes most people's delete buttons faster than another email
subscribe drive.
A second benefit to the $100 writer contest I described is that you are
putting your website address out there in front of the general public and if
you've gone through Intro-To_web 101 you certainly have done enough
advance planning to have your new visitors signing an online subscription
form.
A free announcement in the community events column of a major Sunday
paper will get you 20,000 "views". The ones who care enough to visit your
site and subscribe will have been screened by their interest level and thus
are much more valuable in terms of their potential CR.
Furthermore, the follow-up with the awards event (which can be done in
many cases for $300 or less) (You can charge for the lunch if you must)
will greatly boost your credibility as a legitmate business.
This whole program can be done for a total layout of less than $500.
When you do the numbers on CR, I firmly believe that this type of
program will net you a much higher return, especially if the product you
want to sell in the final step is a long-term hosting contract, or a
series of e-publications.
Spend $100- $500 this way and the customers you have gained will form a
loyal base on which to build.
Spend the same amount on a massive email campaign and in another month you will have to do it all over again.
If you haven't been shut down by your provider.