How To "Disguise" Your Copywriting

[Bensettle]

A friend recently sent me this example of an ad that is not only extremely persuasive, but looks, feels and reads just like a real news article.

No big red headline at the top screaming "I'm an ad!" No fancy turn of phrases. No hype-filled sentences with multiple exclamation points.

Just a solid piece of copywriting that slips right past the "bs detector" and hooks you right in. A perfect example of an ad that looks more like an interesting, fact-filled article than a blatant (i.e. easily ignored) sales pitch:



Ben

[JosephRatliff]

[Bensettle]

[RayEdwards]

I like to disguise my copy with a mustache and some white shoepolish on the temples, Paulie Walnuts style.

Works every time.

(Sorry, Ben, but you invited me. You got nobody to blame but yourself).

[JosephRatliff]

And Ray too!

The triple copywriting threat...wow.

Welcome Ray!

[Bensettle]

[RayEdwards]

[Bensettle]

[JosephRatliff]

@ Ray - I dunno...ahhh what the heck, lets give em an offer they can't refuse. lol

@ Ben - Nah, nah, bring em, bring all the "smart arses" you got Ben....and let's have some fun

[RyanHealy]

You know, Ben, I actually modeled that letter for another letter I wrote.

I discovered it through a Gary Halbert letter that I was studying. Turns out,
Gary actually swiped a lot of the DrNatura letter for his own!

I figured, if it's good enough for Gary to swipe, it's good enough for me.

So I can vouch that it's a great letter. The letter I derived from it converted
like gangbusters.

Ryan

[Bensettle]

Hey Ryan, do you mean that one "secret of the oldest man" letter? Did Gary swipe that one from Doc Natura?

Ben

[RyanHealy]

Yep, that's the one.

As far as I can tell, Gary swiped the Dr Natura letter in part. Of course, he
added a bunch of his own stuff, so his letter is quite different from Dr
Natura's.

Ryan

[JosephRatliff]

Hey Ben!

Looks like you found one of those "smart-arse" copywriters you were talking about...

[RyanHealy]

Hey Joe - You wanna take this outside...

[RayEdwards]