by sherryhan » Thu Dec 06, 2007 7:02 pm
Whatever it takes to tell your potential customer everything about your product, leaving no questions unanswered. If it's long, ok. If it's short, don't add unnecessary junk just to make it longer.
In my opinion there's nothing wrong with long copy. They've always worked for me. It takes a different amount of information to convince each person. When I read long copy and I'm convinced enough half way through, I buy the product without reading the rest. I do have problems if the copy leaves questions unanswered. This is why it's good to add Buy buttons in the middle and bottom of your sales page for "impatient" customers like myself. Then for those who are not so easily convinced, they can read more.
Sherry