Here's my two cents, All ..
Taking into consideration what was already mentioned ...
I'd also add:
Increasing your exposure within your niche Market by ...
- Finding it by doing keyord and keyword phrase searches in the major SEs, directories, B2Bs, AND smaller niche related directories.
- Search out those comparable with your offerings, rip the sites apart ... head content, THEIR offerings, sign up to their newsletters, visit and interact in their forums, even get to know the owners (if it's at all possible).
To make a long story short, "model" (don't STEAL) their success, putting your spin on it as need be to make it your own.
I'm considering making the next sentence the subject of a new e-course ...
It's all about relationships ...
- The money is in the list! (... but what good is a big list if it doesn't convert? Build trust and credibilty with relationships).
- More traffic to your site! (but what kind of traffic? What good is 100,000 hits if nobody's buying? Build market recognition, reputation and referrals with realtionships).
Write and submit articles and regularly frequent, and interact in, Online forums, discussion lists, BBS, chat, etc.
The aforementioned remains my 2 favorite forms of indirect advertising.
I also enjoy the PPCs, IF you use them wisely, Adwords being my fav.
If you do use paid ezine advertising ... target it, test it, track it.
Regards,
Mike Merz