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Reach Your Target Market & Be Seen As an Expert w/ Linke

Social Marketing strategies: using Web 2.0 Social Media apps & services to gain traffic and exposure to your websites. Discussions on Digg, Facebook, Twitter, Pownce, StumbleUpon, MySpace & more...

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Reach Your Target Market & Be Seen As an Expert w/ Linke

Postby ChristineG » Sun Apr 19, 2009 12:52 pm

Hi everyone,

I wanted to share some tips here that I recently included in an e-zine article I wrote and a local workshop I gave about LinkedIn:

Do a search for people in targeted fields and positions. Send them a request to join your network and be sure to personalize your message.

Create a thorough profile with your photo, websites and title. It is a good idea to include past experience, positions and education as well--the more information you supply, the more ways you allow others to find and connect to you.

Answer questions posed by other members in your community that fall into your area of expertise. "LinkedIn Answers" provides a place for you to view open questions that you may respond to. This is a wonderful way to promote your specific knowledge.

Ask for recommendations of your work and offer to provide them for others. The glowing recommendations you receive will be posted right to your profile.

Develop a targeted group of contacts in your niche and start connecting each other. Try to help others expand their own networks.

Look through your contacts' networks. Select a few people each month you think would be good to know and request that your contacts introduce them to you.

As with Facebook, LinkedIn offers a way to feed your blog posts right into your profile. Add an application called BlogLink--this supports blogging platforms such as TypePad,,, Blogger and more.

Invite people in your network to ask others in their networks to a discussion group or an on-line networking event.

A great tip for increasing your search engine ranking with your website listing: when you go to type in your web address for your profile, you will have several choices in the drop down menu. If you choose "other" you have the option to type in any text you'd like which will then link to your site. Choose the keywords that you think would best get you found when someone searches in the search engines and voila, instant search engine optimization! (LinkedIn is ranked very highly in Google.)

Get some publicity. Many members of the media as well as some of the top bloggers have profiles on LinkedIn. Why not reach out to them and connect? You never know where the relationship will lead. Of course, don't spam them. Send a polite and personalized message and you will have a spot on their radar.

Finally, don't forget to add a link to your profile in your email signature. The great thing is that LinkedIn allows you to customize the link to your public profile to include your name. You should always include your social networking profiles in your signature so that every time you send an email, others have a way to connect.

Hope that helps some of you!
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Postby angienewton » Sun Apr 19, 2009 5:35 pm

Thanks for sharing. I recently started joining different social networking groups and LinkedIn is on my list to look into adding a profile. One step at a time because there are so many sites LOL
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