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Understanding SMO & Social Marketing

Social Marketing strategies: using Web 2.0 Social Media apps & services to gain traffic and exposure to your websites. Discussions on Digg, Facebook, Twitter, Pownce, StumbleUpon, MySpace & more...

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Understanding SMO & Social Marketing

Postby Lynn Terry » Wed Apr 09, 2008 9:00 am

For the last year or so I have been watching the Social Marketing or New Media trend from behind the scenes, and simply putting it off and continuing on with my work. I don’t want you to make that same mistake – if you’re not already heavily involved with Social Marketing then NOW is the time to do that.

You may be like me – thinking this is just one more thing you don’t have time for, or something that’s just going to be an addictive time suck instead of a productive marketing strategy. But done right, this is the key to becoming or staying successful in online business as the internet evolves – and it’s evolving as we speak.

For an extensive resource list of Social Media services, see this free guide by Michelle Macphearson:

SMO stands for Social Media Optimization:

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing. source

Let the discussions begin ;)
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Postby Britopian » Thu Apr 10, 2008 1:55 am

Hey Lynn,

Haven't been here in a while! Thank you for adding this category though.

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Postby Lynn Terry » Thu Apr 10, 2008 6:00 am

Welcome back, Michael - Great to see you here! :D
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Postby Paul Cooley » Sun Apr 13, 2008 12:02 am

Hey Lynn!
That was a great webinar last week on Social Networking! Thank you for adding this section, it's been fun watching what life is like for Lynn Terry with Twitter! :)
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Postby Lynn Terry » Sun Apr 13, 2008 12:16 am

Thank you Paul :D The archive is available in the private forum for Elite Members. I've been following you on Twitter as well. Pretty fun!
Last edited by Lynn Terry on Wed Apr 16, 2008 11:33 am, edited 1 time in total.
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Social Networking

Postby warren211 » Tue Apr 15, 2008 1:51 pm

Hi Lynn
When you say Social Networking is that youtube, face book, ect.


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Postby Lynn Terry » Wed Apr 16, 2008 11:35 am

Hi Gavin,

This link explains it well:

Social marketing involves community sites, social networks and content syndication services. So the short answer to your question is: yes, and many more :D
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Postby MommyEnterprises » Sun May 18, 2008 10:45 am

I am getting more involved in social marketing by the day it seems. I think it is addictive!
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Postby alita » Wed Jun 25, 2008 5:10 am
the link clearly explains what social marketing actually is. Everybody is well aware of wikipedia. i have added this link specifically for social marketing article. You can have a clear cut idea of what social marketing actually is and how is it prevailing around the globe these days.
Happy surfing!
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Wonderful Topic

Postby earn » Thu Jun 26, 2008 4:36 am

Hi Lynn,

This is really a wonderful topic.Even I saw many people just doing the push work in Social marketing. I am happy that you have shared the nice and very useful thing.
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Social Marketing

Postby chastill » Wed Jul 02, 2008 12:02 pm

Social Bookmarking. What are the hows and whys of that?
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Postby iyazam » Sun Aug 31, 2008 12:40 am

I personaly like to call it Information Marketing. Marketing via social media gives you the opportunity to market your information to the world wide web.

Utilize social media to market your information. This way people will come to know you and trust you.
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Postby stevecm59 » Sun Oct 12, 2008 12:55 pm

Does the link work? I've sent a couple requests to get the info, but haven't received the email yet anywhere. Or is it just that slow?
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Postby stevecm59 » Sun Oct 19, 2008 4:18 pm

Been a week, nobody know about the link or is it just old? Haven't received the information yet.
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social networking

Postby kelvintoo » Fri Dec 19, 2008 10:29 pm

well, i totally agree with you.
recently i just start blogging and other web 2.0 marketing.
i found that it really work and can generate a lot of links back to my website.

by the way, i hope we can learn from each others on this forum on social networking.

i will try to share my knowledge on SEO marketing via my online post below.

Thanks for this valuable article...
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