When I surf the internet, I'm absolutely amazed at how many bad or poorly-designed websites there are on the world wide web. And there's really no excuse for it. Nowadays, you can build a halfway decent website for less than $100. Your website is the very first impression people have of your business. You should want to make it a good one. In that regard, I've created a website evaluation form for you to evaluate and grade your own website. The form is not designed to be a "be all end all" solution for building a website - merely a guide.
Grading Scores: A is excellent. B is good. C is average. D is poor. F is failing.
Technology:
- Does your site load fast or slow?
- Do your pages load fast or slow?
- Do your products load fast or slow?
Load grade:
___________
2. Appearance:
- Are you using CSS design (Cascading Style Sheets), as opposed to tables?
- Is the overall look of your site clean, professional and pleasing to the eye?
- If there's a logo, is it professionally designed?
- Are the site colors pleasing to the eye?
_ Are you using reverse type - white/light letters on a black/dark background? That's a no, no.
- Do the colors fit the overall theme of the site?
- If the site has ads, are they subtle or intrusive?
Appearance grade:
_________________
3. Content:
- Does your site have enough content?
- Is the content appropiate for your target audience?
- How scannable is your site's content?
- Is the information on your website clearly written and easy to understand?
- Does your website contain blatant grammar or spelling errors?
- Is The content of your website up-to-date?
- Is the font style and size of the text on website easy to read?
Content grade:
______________
4. Graphics:
If your site has graphics and/or photos, do they load fast or slow?
- Do graphics and/or photos appear clear and professional?
- Are graphics and/or photos consistent with the theme of the site?
Graphics grade:
_______________
5. Navigation:
- How easy is it to navigate your website?
- Are there any broken links?
- Does your site have a site map?
Navigation grade:
_________________
6. Organization:
- Is the Website Organized?
- Can visitors quickly and easily ascertain what your site is about?
- Does your site have a consistent theme or is it scattered?
Organization grade:
___________________
7. Usability.
- How easy is it to use site?
- Can users find the information they're looking for quickly and easily?
- Is information clearly laid out and easy to find?
- Are customer questions addressed on the site?
- Is contact information easily accessible?
- Does your site ask users to take some sort of action? Contact you? Request more information ? Sign-up for newsletter?
Usability grade:
________________
8. (SEO)Search Engine Optimization:
- Is your site dedicated or part of another website?
- Is your site search engine friendly?
- Is your source code properly written?
- Is each page properly optimized, including keywords and page titles?
- Does your site have a good search engine presence?
- Does your site have proper meta tags, title and description?
- Does your site have quality, relevant inbound links?
- Is the domain name appropiate and effective?
- Does your site have a real domain name, or does your domain include names like Homestead, Bravenet, Tripod or GeoCities?
SEO grade:
__________
9. (USP)Unique Selling Proposition:
- Is there anything that makes your website unique or special, when compared to your competitors?
- Does your site have strong recommendation or bookmarking value?
USP grade:
__________
10. Copywriting: Is the copy effective?
- Does your sales copy have a compelling headline?
- Is the opening paragraph strong?
- Are there real testimonials, as opposed "John S." in Anywhere, USA?
- Is there a strong guarantee?
- Is there a persuasive call to action?
- Is copy believable?
Copywriting grade:
__________________
Grading Scores: A is excellent. B is good. C is average. D is poor. F is failing.