If you visit the various webmaster and business forums like I do, it's pretty apparent that a lot of people think paying someone to do SEO is akin to magic pills, leprechauns and pixie dust. In other words... A BIG SCAM!
While I agree, there are definitely a lot of bad apples in SEO, there are also legitimate SEO companies who can and do deliver results consistently.
A few of the best SEO experts around include Shari Thurow, Jill Whalen and Danny Sullivan. If you read and heed their advice, you will never go wrong.
Do any of you have any opinions about SEO that you would like to share?
Dale King