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Adsense on Forums - placement

Q&A for using Adsense, YPN or other contextual advertising options on your web pages. Discussing layout, format, optimization tips, sharing results and more...

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Adsense on Forums - placement

Postby cheaputils » Wed Jan 17, 2007 5:08 am

I've been messing about with Adsense on my Forum for quite a while and looking for the best position. I've now started to display the ads 'in-thread', after the signature. This puts the ads on the first 3 messages (max) in a thread and I have blended the colours to look like part of the board.

Take a look on The North East Forum and see what you think.

Dave
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Postby Lynn Terry » Fri Jan 19, 2007 3:38 pm

You will have to test each placement, and each ad format, to see which performs best on your forum.

I did take a look and it looks fine - except that the middle ad doesnt blend in well on the 2nd post (which has a white background).
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Postby cheaputils » Sat Jan 20, 2007 1:29 pm

Hi Lynn, thanks for taking a look. I have tried other positions before, and have a note of how they have performed, but this is the only position I haven't tried them in yet.

The middle ad is always going to be a problem when the theme uses alternating background colours in threads, i don't know a way of interactively changing the background for that post, and it may contravene Adsense TOS anyway. The only way would be not to alternate post background colours in a thread, and I don't really like that idea.

However, if anyone has any ideas, please feel free to pass it on, for both my benefit and for others.

Dave
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Postby Lynn Terry » Tue Jan 23, 2007 12:56 am

I would try running the "banner after first ad" post next in your run of tests to see which performs better. I have it set up here at this forum, which you can see above (currently displaying a 728 static banner).

While you arent getting three ads per page, you may find that it actually converts better for you... or not. Only testing can tell.
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Postby cheaputils » Tue Jan 23, 2007 2:46 am

Yep, testing, testing, testing, it's the only way to do it. I'm going to let the current ones tune in, it takes a little time and effort to get the best out of adsense.
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Postby cheaputils » Mon Jun 11, 2007 9:53 am

Just a liitle update on this. The forum now typically pulls in $30-40, so it's worth it. Before the ads were 'in thread' it was generating c. $20 for a similar amount of traffic.
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Postby cheaputils » Tue Feb 19, 2008 11:32 am

I've now gone back to just having a Leaderboard banner in the header, as other positions seem to be having a detrimental effect now. :(

Dave
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