by flensborg » Sat May 13, 2006 1:29 pm
Hey Margaret,
Could you link to that other forum or specific pages at Google referenced in that forum?
It will make it so much easier to comment on.
I can see two reasons why Google doesn't like people viewing their own pages over and over again:
1) Increasing page views means a lower reported CTR in Google AdSense. If you're also using another ad solution that treats multiple refreshes of a page a one unique impression, then your GoogleAdSense CTR can appear to be lower - even if it isn't. And this could give a siteowner the (possibly false) impression that Google AdSense isn't performing as well as the other ad network.
2) Site Targeting which is also available to Google AdWords advertisers works on a CPM basis, so multiple refreshes of a page with Site Targeted ads would generate more AdSense revenue, but at the expense of a Google AdWords advertiser who wouldn't get his projected ROI.
/Henrik
A third option is of course resource consumption. Each refresh of a page results in increased CPU, bandwidth, memory and storage IO at Google's end. Now, me refreshing a page a few times doesn't have a great impact at Google's end, but if Google could have just 1% fewer people hitting their own pages over and over again, the they could save 1% of their hardware costs - or provide 1% more of other services withthe same hardware investment.