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The Money Is NOT in the List

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The Money Is NOT in the List

Postby timothykho » Tue Feb 03, 2009 1:46 pm

It’s a very popular belief in Online Marketing – The Money is IN the List. Most internet entrepreneurs have no hesitation at all to agree with this long established belief.

After many years in the Internet business, like most people, I have my share of joy and sadness, failure and success. Over the years, I have made many friends all over the world because of Internet. A lot of them are now my buddies.

Like me, my buddies have also accumulated thousand of names and e-mails in our pursuit of achieving this Internet dream – The Money is IN the List.

Naturally when we compiled and exchange our List, we were full of hope and aspiration that our auto sending to all the e-mails would generate good if not fantastic conversion. After all, everybody always say – The Money is IN the List, right?

So, after we sent out all the e-mails, we waited and waited. Days passed by, only few conversions.

“DON’T PANIC, BROTHER” my buddies tell me- maybe our List is Not long enough to generate satisfactory conversions because it’s a numbers game. Let’s us get MORE names and e-mails. Over the following months, true enough, we managed to double our List! We tried again- sent to all the e-mails in our Long List.


We spent many restless and sleepless nights wondering what went wrong!

We searched and seek the experienced marketers wise advice and teaching why our long List is still not capable of generating satisfactory conversions. Our initial search for an answer resulted in total futility. But we pressed on and after numerous trials and errors, we finally discovered that - The Money is NOT in the List!

The Money is in THE RELATIONSHIP between us and the names or people derived from the List. Plus, lots of hard work like sending useful information or tips to the people in the List regularly to earn the prospective customers’ trust and confidence and hopefully, to help their online business grow.

Also, the result will not and cannot be quick! It takes time to establish this relationship so that when we send or deliver our sales pitch to the people in the List, they will buy from us if they need our products or services. Maybe not immediate but if the relationship is there, the people will buy from us one day!

Now, we do our homework first before we send our sales pitch to the people in the List and true enough, our conversions rates increases.

So, for me and my buddies, we say- The money is NOT in the List, but is in the Relationship we nurtured with the people in the List.
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I agree

Postby nhynes57 » Wed Feb 04, 2009 5:30 am

I also found out the hard way that the money is not in the list. You are corect that it's the relationship with the list. Now some are good at this but most are not. I am not.

When I started out I built a list of over 25000 and I was not even making enough to pay the sutoresponder costs and getting the usual spam complaints. I just deleted the list and moved on.

Now the point I am making is you can make a good living online without a list despite what the gurus say. Work at what you are good at and if it's building a relationship with your list thats fine but don't believe all the hype.

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Postby » Sat Feb 07, 2009 12:01 pm

In Life, relationships are more significant than lists.
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Postby Paul Wilson » Tue Feb 24, 2009 6:07 am

If you read Dennis Becker's 5 Bucks A Day, he say the money is not in the list, but the project list. What he means by that is taking time to brainstorm a list of projects that can produce income.

People will buy from you when they're ready for their own reasons and not yours. If you give up the need to sell and pimp offers to them, then sales will increase without you trying.
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Postby Gordon Bland » Thu Feb 26, 2009 5:44 am

You're correct in that you need to build a relationship with your list. Too many people these days see a list as a limitless income stream. It pays to take a step back and remember that every operson on the list is a real person with dreams and desires and then work out how you're going to serve them. Once you provide real service to them then the money will follow.
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Postby tknoppe » Fri Mar 06, 2009 8:52 am

Amen to this! Couldn't agree strongly enough. Mailing lists are made up of PEOPLE, your CUSTOMERS, and they deserve customer SERVICE and not just sales pitches thrown at them. Build a relationship with them, provide them with useful and helpful information: build they Know-Like-Trust factor, then you will naturally get higher conversions. ;)
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