What are the differences between 21st century trends and 20th century direct sales trends?Let us look:
First, the development trends are different
First of all, let’s look at what we call Internet e-commerce. This means using the Internet to provide users with online information services and activities. E-commerce refers to using electronic means to do business, and moving traditional shopping and sales channels online. The first e-commerce business model is used in electronic data interchange (EDI), and now (business-to-consumer,B-B (business-to-business transactions), C-C (consumer transactions) and other new business models have been developed。
China is the second largest potential e-commerce market in the world, and e-commerce development here is a priority.
People in the 21st century will spend the most of their time on the Internet. Bill Gates has said that in the 21st century, a business must use e-commerce to survive, since the internet is becoming such an important part of modern life. We should use the internet as a platform to present our businesses. The Internet is changing all our lives; it is becoming a necessity in our lives. Computers and networks will decide our fate and future. This is because we are in the computer age.
Second, the two trends work in different ways
is a real "you are in the office wearing pajamas, sitting at home” - type business. This is because you do not have to go out. With just a mouse & keyboard you will be able to complete all business activities. With direct sales companies, the study, exchange, gathering, and purchase of the products must be completed on the ground.
Third, the time difference
E-commerce is a 24-hour activity; with direct marketing this is simply impossible.
Fourth, the cost difference
is characterized by being simple, fast, and low cost. When we engage ine-commerce we invest time and energy, but when we engage in direct sales we do not just invest time and energy but also, more importantly, money.
Fifth, development of different industries
E-commerce is a product of its speed, belonging to the information technology industry. It represents the current information technology trend. As such, it is an industry full of vitality, one that has nearly unlimited room for growth. It is a step ahead of the curve, enabling the expansion into low cost markets and other prospective markets.
The direct marketing industry is also a product of its time, but as it has been around already for more than half a century, it is becoming outdated. Also, there are more and more competitors in the direct marketing industry, but the space for competition is getting smaller and smaller.