Online Advertising and the economy

[Aaron Bennett]

Thought you might appreciate the clips from a recent article in the Nov. 29th' Economist Mag.

The economy has certainly hurt a lot of larger businesses, selling higher ticket items, where their online business is only a part of their business. For the most part, those who work in online business specifically (online retail / associate programs, etc...), should actually notice an increase in business over the next few.

I'm sure some of you guys who have been in business for a while have read "The Economist". And NO, this magazine is not something that 99% of you will ever benefit from...It also shouldn't need any introduction, but for those of you who haven't heard of it (just to put a little credibility behind it - It is the #1 read corporate CEO magazine worldwide, I think just in the US, it is Forbes, but don't quote me on that)

Anyway...You can probably use some of this info with your own businesses:

It was titled: "Not ye' olde banners",
The heading was: "Internet advertising will be relatively unscathed in the downturn"

Here are some other clips:
"...Audiences are moving online faster than advertisers..."

"In short, online advertising will continue to expand in the recession"

"Another reason for optimism...is that online advertising is making obsolete the old distinction between marketing

spending above the line (brand awareness), and below the line (consideration - reason to buy)...Online marketing

increasingly aims at (not only the above two), but preference and loyalty, all at once..."

There are several other items, much gets a little more technical, but I think you get the jist of it...