New Calendar Marketing Concept

[petrakeawel]

I apologize for what may seem like a product plug. We would like to gather feedback from this forum of online marketers on our new opt-in calendar marketing service, “Calgoo In-Calendar Marketing”. It has similarities with email marketing, but the delivery is to calendars like Outlook, Google Calendar, and Apple iCal.

The platform delivers timely and relevant marketing offers to the medium where the customer makes their scheduling decisions every day - which means significantly increased conversion rate. For example, a retailer sends a notice of a weekend sale with a coupon or a travel supplier creates live calendar feeds with last minute travel deals…

Another major distinction from email marketing is that your recipients will not experience “inbox overload”. The recipient has power over their calendars, and can add or remove subscriptions at any time.

To learn more, look for our Calgoo In-Calendar Marketing screencast on YouTube, and let us know your thoughts:

http://www.youtube.com/watch?v=tuVfnyY5IY8

[altyfc]

I already commented on this over at UKBF.

I like the idea - I would just be concerned that it's yet another place for people to check - beyond email, forums, Facebook, LinkedIn, groups and wherever else people frequent - and so I'm not sure how much people would look.

[petrakeawel]

altyfc,

Thanks for your comments. We hear you about having to check multiple places and how complicated life is becoming. The idea of In Calendar Marketing is to bring the information to your calendar. A place you visit at least daily and maybe more. It also gives you control of when you see the information by turning the calendar on and off when you need the details.

So this is just new information in an existing display format - your electronic calendar.