Actually they dont have to subscribe to HBC, they simply get a free copy. I tried it myself, received my free magazine - that was it. You can see how it works here:
http://www.SelfStartersWeeklyTips.com/freemagazine.htm
Also, you can create your own text ads and use the layout of your website to determine the formatting... For example, instead of using the banner, I use this:
Start your own business and MAKE MONEY from home. Get a FREE copy of
and learn how. Each issue includes 100's
of opportunities to make money from home. !
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For people who sell ad spots or banner ads on their websites, this is a great program to join. You can simply fill your spots with these great offers anytime you have 'downtime' between advertisers (and often you will make more in commission per lead than you would by selling that spot at your normal rate!).
p.s. I think you would enjoy the Self-Starters Weekly Tips newsletter very much... and you can always unsubscribe using the link at the bottom of the issue if it is not for you. Past issues can be viewed here:
http://www.SelfStartersWeeklyTips.com/articles.htm