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Keyword Research S.O.S or HELP!

How to do keyword research, find trends, locate niches, etc. Tools, methods, ideas and Q&A can be found here...

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Keyword Research S.O.S or HELP!

Postby sandy47 » Sun Sep 21, 2008 8:03 pm

Hi to everyone, :)

It seems to me that a lot of us newbies find the whole subject of keyword research a bit of a stumbling block. I can't seem to quite get my head around exactly what I am looking for. From the number of questions asked about this topic I think I am not alone here.
I have spent some time thumbing through the questions raised on these pages and learnt quite a bit from the answers provided, but still feel I need more.

I thought perhaps if I explain what it is I AM doing, someone might be able to tell me what, (or if), I'm doing wrong. So ok here goes;

a) Pick a niche or specific product. In this example i'll use prams/strollers.
By the way I'm using the google adwords tool and the free wordtracker here. Ok type that in as a general search. This seems to be a well searched term with heavy competition.

b) Look at the list of related keywords this search brings up. All these words are well searched and have high competition. They include things like types of pram eg. single, double, jogger etc. or brand eg. Mclaren, Bugatti etc. Nothing here that I feel I can use to drill down deeper with.

c) So now I try entering How to, Which or What in front of the keyword. Once again I have high search and high competition. Now I feel like this search is a waste of time. But hang on a minute maybe I can use some lateral thinking here. Question. What is a pram? A pram is a means of transporting a baby.

d) Now enter the term "baby transport". Result - very low competition but also very low search. I think it was about 140 searches per month. Looks like i've reached a dead end - again. ](*,)

This scenario seems to follow all my searches so it's very frustrating. So my questions are as follows:

1) Is my search procedure correct? If not, why not?
2) Are my conclusions correct? If not why not? :? It doesn't look good to me but maybe I could be picking up some crumbs.
3)Should I do more searches using other tools? What tools?
4) Can you give me an idea of good search to competition ratio?

I'd really appreciate your input here cause i'm soon going to suffer from brain concussion from all the headbanging I seem to be doing. ](*,) LOL

Funny thing about being a newbie is that every question answered seems to create ten more. Aaagh. ](*,) See what I mean?
Hope some one can help.

Have a great day,

Sandy :D
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Postby emarketer » Sun Sep 21, 2008 10:04 pm

Hi Sandy,

Since pram is not heavily searched, why not use the definition of pram as your keyword and different variations such as:

think of it as self help
try how do i transport my baby
best ways to transport my baby
best transportation for my baby
form of transportation for my baby
how do i safely transport my baby
how to safely use pram

I looked at some of these terms and some of them didn't have too much competition, especially the last one.

One more tip: take a look at some of the highly searched and popular websites in your niche and look at the keywords that they are using. To do this, click on View in your web browser and then click on Source. Look at the keyword and description meta tags.

I hope this helps.
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Postby sandy47 » Sun Sep 21, 2008 10:50 pm

Thanks for the advice, :)

Any help at all is appreciated, because I don't feel I can move on to the next hurdle until I can overcome this one. Tell me, how did you come up with those long tail keywords, cause I didn't find any like that?

Let me make sure I understand this correctly. You are suggesting that I use them as keywords in my text aren't you. Sorry if my questions sound dumb, just want to make sure i've got it right.

Sandy. :)
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Postby emarketer » Tue Sep 23, 2008 2:13 am

I pulled them out of my head, really. Write down your main keyword phrase and think of different combinations, meanings and definitions. Then do a search for them in Google and you'll find even more combinations and ideas. You can also use the Google keyword research tool for some good ideas. Also remember to look at the source page of the websites you find to see what keywords they are using.

You should use your main keyword phrases in the text body of your website as h1, h2 and h3 tags. If you're not familiar with SEO optimization you can find some good free information by searching on google, yahoo and squidoo (my recommendation).

I hope all of this helps.
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Postby sandy47 » Tue Sep 23, 2008 6:42 pm

Thanks again, :)

I'm sorry perhaps i'm a bit slow here, but I couldn't find any searches at all on those type of phrases. If no one uses phrases like that in there search, why would you use them? I seem to be missing the point. :?

As far as using different combinations, definitions and meanings go I thought that was what I had been trying to do. Perhaps I just need to find different products. Would expanding the umbrella help? You know like instead of just prams try baby accessories. I should point out that prams/babies is not necessarily my "niche", just an example.

Every product I pick seems to end the same way.

I've found some good SEO info in various places so am doing my best to get an understanding, but this keyword thing is bugging me. There's so much to learn, but until I feel I understand the keyword issue I can't really move forward.

Sandy
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Postby emarketer » Wed Sep 24, 2008 12:23 am

Sandy I think you're making it more complicated than it really is. Keyword research isn't that hard. Find something that you are knowledgeable about whether it's one baby item or many baby items but it's better to start out with one or two until you get the experience. Just remember to keep it simple. Again, you can find some good keyword research info by searching Squidoo. It's all free. That's one thing that's so great about the internet, so much free information.

I have two pieces of software to recommend to you if you can afford them; the first one is Micro Niche Finder and Market Samurai. Market Samurai has a 40 free trial and it is a great piece of software. It comes with an online tutorial video. Here's the URL: www.marketsamurai.com

Let me know if you have anymore questions.
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Postby sandy47 » Wed Sep 24, 2008 5:52 pm

I thought the idea was to find keywords that had reasonable number of searches with a not too competative ratio. Or find keywords less heavily used by your competitors. Can you give me an idea what a reasonable ratio should be? Perhaps your right and I am making it more difficult than necessary, but if everyone is using the same keywords what chance do you have?

Sorry, I guess I'm being a bit of a pest on this issue.

Oh, and there's another thing, I'm such a newbie I don't even know what Squidoo is. :roll:

Sandy
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Postby karthik26_89 » Wed Oct 01, 2008 11:10 pm

Sandy,

When you find search terms that have many searches and competition, click on one of these broad keywords. You will get many more keywords which has that broad keyword. These keywords will have average searches and less competition.

Say I search for "weight loss".

I get many results and one of them is "quick weight loss" which has 1698 searches per day according to wordtracker. When you click this keyword, you get some more results. One of them is "Quick natural weight loss" which gets 35 searches per day. This keyword will not be having much competition and with good number of keywords in your article and backlinks to your article, you can get to the first three results in google pretty easily.

One more tip:
You can also include in your article around 4-5 keywords terms that gets searched 5-10 times per day with no competition. You might be able to rank for them easily. If you rank for all these 5 very long tail keywords, it will get you around 50 searches per day out of which your article will get at least 20 visitors per day if you rank in the first three positions.

Hope this helps.
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Postby sandy47 » Thu Oct 02, 2008 9:50 pm

Thanks, :)

That helps quite a bit. It helps me see the bigger picture if you will . Plus I was so focused on the numbers both for and against, it wasn't get in me anywhere. Everyone kept saying don't worry about the competition.

Anyway I think the light bulb has finally gone on so hopefully I can move forward now. :idea:

Thanks to everyone who has offered advice.

Sandy.

P.S. I'll be back with more questions on other topics soon. :roll:
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Postby angienewton » Fri Oct 03, 2008 8:17 pm

Sandy,
You are not alone feeling this way about keyword research. I have been studying how to do it for a VERY long time and while I was and still am probably constantly over thinking things I want to learn and understand it so I see where you're coming from.

Glad you're starting to understand it all.

Here is one of Lynn's blog posts that might help you with understanding more about keyword research and also a link for a page on her SSWT site.

Key word Research: How many searches is enough?

Keyword Analysis info

Hope this helps!
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Postby sandy47 » Tue Oct 07, 2008 12:36 am

Angie, :)

It's alway's good to know your not alone. Being stuck at the beginning has been frustrating.

Thanks to all the good advice I have had, I think I can move on to my next challenge. I'm sure there will be more waiting just around the corner. So you'll here alot more from me.

Thanks

Sandy :D
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Postby pflsara » Thu Oct 09, 2008 1:22 pm

Sandy, I am glad you posted this question because I too feel as though i am stuck in the mud. I have researched a few niches and I wasn't certain exactly where to go from there.

Lynn's blog posts helped clear things up a bit more. :)
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Postby sandy47 » Sat Oct 11, 2008 1:54 am

Hi, :)

Glad you got something out of it. Have you looked at these two. www.selfstartersweeklytips.com/archives/121504.htm and
www.selfstartersweeklytips.com/archives/122804.htm

I found them helpful. Just keep trying. There's plenty of friendly advice to be found here so don't be afraid to ask questions. Even if you think they're dumb.

Sandy :D
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Postby pflsara » Sat Oct 11, 2008 3:53 am

Thanks sandy. Yes, I did read those blog posts already and found them helpful. :)

I will definitely take advantage of asking for help around here. I'm not afraid to say "I don't understand this or that". :lol:
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Postby nar321 » Sat Oct 11, 2008 2:07 pm

Squidoo is one of many in the social networking scene. Viewable at www.squidoo.com Facebook and twitter are others. Do a Google search for social networking to find others
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