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How Many Of You Do Competitive Intelligence

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How Many Of You Do Competitive Intelligence

Postby Dave Origano » Wed Dec 12, 2007 6:53 am

Hey SSWT'ers,

as a business man I do a lot of competitive analysis. In 'normal' words, I follow my competitors in every step they take and everything they put out.

Using the information I find I build my brand, create better products, more compelling offers and even use the information against them from time to time.

Now my question to you is:

Do you research your competitition?

If so, do you have a formalized system for doing this?

-Dave
Dave Origano
 
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Joined: Mon Nov 05, 2007 7:25 am

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