SSWT Internet Marketing Forum

How do You Go about finding out whether a particular market is really worth the time and effort getting into?

I hear the term niche marketing research alot but what exactly does that entail?

First, it entails Keyword Research. I use the free tool that WordTracker put up this year: http://freekeywords.wordtracker.com

Check out this example on my blog:


What you do next really depends what direction you are going. Some people like to work micro-niches with little competition. But if you are setting up an affiliate program, you'll go for very busy competitive markets.

One of the best ways you can test a market is to set up an affiliate campaign and promote a product to that group. Or write a free report and build a list - see how well your landing page converts.