To take a break from my first project, I sometimes type in keywords to get an idea of potential interest in other ideas.
In Ros Gardener's book, she says she likes to see at least 1 million searches on a topic before she creates a site around it. "Dating" has that much. Now, let's say I want to make a dating site.
I type that search term into the overture KW tool and see more than 1 million searches on that term. I also see subsearches such as "single dating" and "free dating."
QUESTION: Are those subsearches ("free dating" and "single dating") part of the larger 1 million number shown beside the word 'dating'? Or are the subsearches counted separately?
My second question is have you been profitable with niches that have fewer than 1 million searches? I would imagine the answer is yes. I found something that has 600K searches and think I could make a go of it, because I love the topic.