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How relevant is the domain name today?

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How relevant is the domain name today?

Postby RKramkowski » Sun Jul 05, 2009 11:41 am

At one time, many years ago in Internet time, it was advocated that domain names should be short so it would be easy for people to type them in. But these days, it seems that most people use a search engine and then clickthe link and then bookmark the site and use the bookmark to return to it. So it would seem rare that people really type in the domain name today. I know I almost never type in a URL any more.

So with SEO and keywords, it would also appear that most of the page ranking is based on content, backlinks, keywords, relevancy, etc. So if I have a domain called "" but the site is about bunnies with cookies, how much does that impact page ranking? Is it that significant any more?
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Postby angienewton » Sun Jul 05, 2009 2:36 pm

I don't think the domain name matters, it's what you do within the website/blog like SEO for example that matters most. I mean my domain is and really doesn't tell you anything about my site or blog but I still come up on 1st page Google for many keyword phrases.

Sure it would be ideal for your readers to have a clue as to what the site might be about but it's not necessary.
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Postby Oregon Coast Guy » Mon Jul 06, 2009 8:52 am

Here are my 1-2-3 check-offs for registering a domain. I keep both the SE's and the human visitor in mind.

I tend to believe that the domain name should contain your core, themed keyword:

My rules for registering a domain is:

Anything with 3 words or more, use hyphens...two words, do not, although, I do protect my brand by registering that same domain in different variations:, net, org, net, org

One reason for that is when I tell someone to hit up my site, I don't have to worry about telling them, "hyphen, hyphen, hyphen."

Also, when it comes to hyphens and why and when to use them, here is a post that I found in the SiteSell forums that really brings that rule home. hehe.

These are not made up. Check them out yourself!

1. Who Represents is where you can find the name of the agent that
represents any celebrity. Their Web site is

2. Experts Exchange is a knowledge base where programmers can
exchange advice and views at

3. Looking for a pen? Look no further than Pen Island at

4. Need a therapist? Try Therapist Finder at

5. There's the Italian Power Generator company,

6. And don't forget the Mole Station Native Nursery in New South Wales ,

7. If you're looking for IP computer software, there's always

8. The First Cumming Methodist Church Web site is

9. And the designers at Speed of Art await you at their wacky Web site,


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Postby tknoppe » Mon Jul 06, 2009 10:57 am

LOL I'm sorry - I know this wasn't meant to be funny, but seriously, did these folks not write down these domain names and LOOK at them before they bought them? An aptly placed hyphen would have definitely been appropriate in these cases. Yikes!

I agree, using a main keyword phrase within your domain name is good; but won't be a deal breaker if you can't find a domain name that works. Short is good, but SEO friendly, niche relevant and memorable is better; just try not to make it a mile-long mouthful. ;)
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Postby terrapin719 » Mon Jul 06, 2009 12:01 pm

I love that list, cracks me up every time I see it!
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Postby onlineleben » Wed Jul 08, 2009 4:30 am

but seriously, did these folks not write down these domain names and LOOK at them before they bought them

I also made this error once registering a two-word domain where the first one ends with "s" and the second word is "explained". Took me a while to figure out why I didn't receive my own newsletter.

To come back to the OPs question, Yes i think the domain name is still important and relevant. Maybe not for type in traffic, but for ranking in SEs like MSN (Bing) and Yahoo. For one of my sites I have the main keyphrase (4 words with only 1 hyphen) as the domain name and it helps in ranking and brings in quite a lot of traffic.
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