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Million Dollar Copywriting Quote

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Million Dollar Copywriting Quote

Postby Bensettle » Tue Mar 10, 2009 12:43 am

One of my favorite copywriting quotes by copywriting genius Doug D'Anna.

I have had it taped to my wall in front of me for the past couple years.

And it's served me well:

"Copywriting is not building a bridge from your product to your prospect. It's building a bridge from your prospect to your product."


Ben
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Postby tknoppe » Tue Mar 10, 2009 6:47 am

Excellent quote! Thanks for sharing Ben. :)
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Postby angienewton » Tue Mar 10, 2009 1:07 pm

Ohhh good one! Thanks
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Postby terrapin719 » Tue Mar 10, 2009 11:06 pm

Very good quote. It gives a great mental image of what you need to do with your words.
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