Marketing Is Communicating Value

[jsawvel]

I have recently been clicking around the internet searching for articles on "creating value."

Because in order to BECOME A WEALTHY MAN, you have to have something of value. If you have nothing of value, then you are bankrupt literally.

I came across a few interesting articles. One was called "How To Create Value In Your Sales Process."

http://www.showroomtoday.com/salesartFEB.html

The article goes onto state that one of the best overlooked ways to create "more sales" is to create "more value."

Another article brought out that marketing is the communication of value that you have created to your customers.

So, it occured to me that it is important to include as many product benefits as possible in your sales message, because this will increase the value of your product.

And the higher value your product has, the more sales you will make.

[Bensettle]

[jsawvel]

[doc333]

[Bensettle]

[jsawvel]

[ChristineG]

[Sami]

I'm a recovering marketer but here's my 2 cents worth...

Providing value is always important but even more critical now given the financial crisis.

During recessionary times, it's better to provide more value than drop the price, otherwise you'll diminish the perceived quality of your product, you'll attract a more price conscious market and you'll erode margin. It's generally cheaper to provide more value than it is to lose margin.