Making Sales Letters Fun To Read
Posted: Fri Dec 26, 2008 12:30 pm
... was the subject line (headline) of an email I just got selling "The Blaylock Wellness Report."
I just love "high contrast" headlines like this -- something bizarre and almost outrageous, backed by strong authority.
See Agora doing this a lot with Dr. Williams, and a lot of the health newsletters do it all day long.
In a lot of cases they are hard to ignore and even fun to read.
Anyway, just wanted to share that little tidbit.
Ben