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No-Hype Copywriting

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Moderators: angienewton, tknoppe, terrapin719, lisamariemary, Bensettle

No-Hype Copywriting

Postby Bensettle » Wed Oct 01, 2008 3:29 pm

Just read an awesome example of an ad selling an expensive seminar that is so well structured (and "designed" -- since it's really a blog post)... you don't even realize it's an "ad" until it's too late... and you're sucked in:

http://www.systemvideoblog.com/2008/10/how-to-create-a.html

I love these kinds of ads because they are pure salesmanship: no hype, BS, or screaming sentences in sight.

Ben
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Postby philwong » Thu Oct 02, 2008 9:26 am

Hi Ben

Thanks for the link. Mr.McCarthy's a great storyteller, and I think that's one of the major points about salesmanship or marketing.

You're not too shabby yourself, and I'm just waiting for your revision of Copywriting Grab Bag.

Most of all, I remember you because you actually wrote my snail mail address by hand (I didn't think that it looked like a computer printout).

Bottom line is - a personal touch is all it takes to gain a following.

-Philip.
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Postby Bensettle » Thu Oct 02, 2008 3:58 pm

Hey Philip, I remember writing that to you, actually. I wanted to personally sign (and number, in silver ink) the first 50 books.

Who knows... maybe one day after my death it'll actually be a collector's item 8)

Ben
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