Who Has Best Copywriting Team: John McCain Or Barack Obama?
Posted: Sun Aug 24, 2008 11:49 pm
Who's got the best copywriting/marketing team:
John McCain or Barack Obama?
Not who you like better (let's not go there...) but who do you think is doing better ads?
I'm going to have to go with McCain at the moment.
Barack's boys are doing some interesting marketing on the Internet. (Although how well his online leads will "convert" is still in question until election day).
But the way McCain's boys are pulling video footage from Barack's speeches -- the ultimate form of proof, unlike most of the dorky local political ads we're seeing where I live, which are just still images and short text sound bytes that always sound out of context -- to make their points is interesting.
Anyway, considering the obscene amounts of money that goes into creating these political ads each election, it's useful to see what they're doing to try and persuade large numbers of people to vote one way or another.
Especially since even the crappy stuff can be useful (as an example of what NOT to do).
So that's my humble opinion on the subject so far. (And could change, depending on what happens in the coming weeks).
But what about you?
Which camp do you think is creating better, more persuasive, ads right now:
McCain or Obama?
And why?
Ben
John McCain or Barack Obama?
Not who you like better (let's not go there...) but who do you think is doing better ads?
I'm going to have to go with McCain at the moment.
Barack's boys are doing some interesting marketing on the Internet. (Although how well his online leads will "convert" is still in question until election day).
But the way McCain's boys are pulling video footage from Barack's speeches -- the ultimate form of proof, unlike most of the dorky local political ads we're seeing where I live, which are just still images and short text sound bytes that always sound out of context -- to make their points is interesting.
Anyway, considering the obscene amounts of money that goes into creating these political ads each election, it's useful to see what they're doing to try and persuade large numbers of people to vote one way or another.
Especially since even the crappy stuff can be useful (as an example of what NOT to do).
So that's my humble opinion on the subject so far. (And could change, depending on what happens in the coming weeks).
But what about you?
Which camp do you think is creating better, more persuasive, ads right now:
McCain or Obama?
And why?
Ben