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Who Has Best Copywriting Team: John McCain Or Barack Obama?

Compel your visitors to Take Action! What to say, how to say it, formatting and more... Join us here to discuss writing sales letters, general copywriting, and which words work the best!

Moderators: angienewton, tknoppe, terrapin719, lisamariemary, Bensettle

Postby Publisher-For-You » Sat Aug 30, 2008 12:13 pm

Hi Ben, good discussion man. Thanks for launching it.

This ain't the place to discuss political issues or disagreements.


I agree. And I am relaxed. :-)

Please note, I am NOT arguing for or against any issue or candidate.

I AM talking about promotion and selling the candidate.

In this cycle, when both candidates rose to the top largely on their promises of "a new kind of politics", what kind of promotion content is most on message?

In West Virginia, all that media exposure on him crippled Obama in that state during the primaries.

This stuff is all relative -- like ALL marketing -- to who they are targeting, and not everyone as a whole all the time.


And you and I know what ads were run in West Virginia, because this is a national campaign, with instant news available to all via the Net and TV. There is no targeting. It's not 1948 anymore.

Did the pastor stuff do Clinton any good?

No, she lost.

The Dems decided they didn't want a fighter, but a healer. They didn't want the trivial stuff, but rather, a big positive vision.

Again, I'm not taking a position for or against any candidate.

I'm trying to objectively observe, America is growing up. We're maturing past some of the juvenile nonsense of the past, such as "clever" divisive and trivial hot button marketing.

Your generation is leading the way in many respects. You young guys are too media savvy for it to work.

We nominated McCain, a work across the aisle Republican. We nominated Obama, the less divisive of the Dems.

We nominated a black. We nominated a woman.

Karl Rowe, famous engineer of the "fire up your base" strategy, has taken his boss to some of the lowest approval ratings in generations.

It's a new day, a different game.

The guy who gets elected will probably be the one who most convincingly promotes the fact that he gets this.

Thanks again for the thread. Ok, over to you!
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Postby Stephen Davies » Fri Sep 12, 2008 8:17 am

Something I heard the other day was that the McCain campaign is using YouTube as a way of promoting their messages and ads.

Does anyone know if Obama is doing the same?

I'm sure there are supporters doing some of this for him, but are their campaign people doing this as well?

Does anyone know?
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Postby Dr Beck » Tue Sep 16, 2008 11:04 pm

McCain is doing a much better job. Why?

Because they just threw in a unbeatable pre-launch day bonus! One of those 'I want the bonus more than the original product' kind of offers.

What the bonus? Sarah Palin.

What is is Dan Kennedy always says? If you're not making someone mad you aren't successful. Well, by this line of thinking, Mrs. Palin is one of the most successful people on the planet. Well, next to George Bush of course :)
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Postby Bensettle » Sat Oct 04, 2008 8:34 pm

Posted: Fri Sep 12, 2008 3:17 pm Post subject:
Something I heard the other day was that the McCain campaign is using YouTube as a way of promoting their messages and ads.

Does anyone know if Obama is doing the same?


Sure 'nuff Stephen -- in fact, Obama almost can't fail with this super-duper piece of YouTube advertising:

http://tinyurl.com/4xo24n

Ben
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Postby zenithh08 » Thu Oct 23, 2008 8:18 am

Hi,

Yes, well said. Very Good analysis.
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