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Interesting Swipe File Ad

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Interesting Swipe File Ad

Postby Bensettle » Wed Jul 02, 2008 11:25 am

Was reading the current issue of "Inc Magazine" and found a neat swipe file ad.

I don't know how well it's pulling, but it's got some really intriguing elements to it.

The headline is:

"How Does This 67-Year-Old Doctor Have The Body Of A 30-Year-Old?"

And then there is a before and after picture:

One of this 67-year-old guy sitting in his boat, flabby arms and belly fully exposed. Typical looking guy of his age and demographic.

And another of him standing without a shirt and totally ripped -- almost like a body builder.

Won't say much for the design of the ad or the copy (although it does mention the media outlets it's been featured on).

But just the headline and photos alone are extremely powerful.

Anyway, I wish my scanner wasn't busted so I could post a link to it. Because it's extremely persuasive. But if you can get your hands on the latest issue of Inc. Magazine you can find it in there.

Ben
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Postby JosephRatliff » Wed Jul 02, 2008 12:31 pm

Ben

I love the headline, and the proof that follows...excellent start to a letter.
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Postby Bensettle » Tue Jul 08, 2008 8:28 am

Hey Joe, as soon as I get a new scanner I'll post a link to it.

Ben
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Postby JosephRatliff » Tue Jul 08, 2008 10:06 am

Amen brother Ben

8)
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Postby Dr Beck » Fri Jul 11, 2008 1:12 pm

What copywriter worth his salt doesn't have a scanner? :roll:
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Postby Bensettle » Fri Jul 11, 2008 1:33 pm

I have always had a scanner... it's just that it recently decided to stop working and I've been too lazy to get a new one or even order a new one online :D

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Postby JosephRatliff » Fri Jul 11, 2008 8:04 pm

Or...just mail it to me :D
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Postby Bensettle » Fri Jul 11, 2008 8:50 pm

Or (and I know this sounds radical) you can march down to the book store and grab a copy of the current "Inc. Magazine" and see this ad in the "flesh" (so to speak).

(putting on my obnoxious direct marketer hat) But you better hurry. It may not be out much longer. Act now. Don't delay. Time is short and you MUST do this today.

ORDER NOW!

Ben
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Postby Kyle Tully » Fri Jul 11, 2008 9:47 pm

Where's the countdown timer running down till midnight?

I won't buy unless I see one of those.
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Postby JosephRatliff » Fri Jul 11, 2008 10:48 pm

LOL....

"This offer expires in 37 minutes, and will never be repeated again"

(37:01 later...)

"This offer expires in 37 minutes, and will never be repeated again"

hehehhe
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Postby Bensettle » Fri Jul 25, 2008 11:24 am

Hey Joe... getting the new scanner hooked up... send me $10 by PayPal and I'll finally post the ad...

Ben

P.S. Of course I'm kidding... but it'll be up and scanned soon, and I'll post the link here.
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Postby JosephRatliff » Fri Jul 25, 2008 4:34 pm

zzzzzzzzzzzzzzzzzzzzzz...........

Wh...what? Oh yeah :lol:

and the timer still says 35:33 to go!....

Cool, I am right on time! :roll:
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Postby Bensettle » Tue Jul 29, 2008 7:06 pm

Hokay... here it is...

http://www.bensettle.com/Swipe-File/67-man.jpg

With all this build up, I sure hope it was worth the wait...

Ben
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Postby JosephRatliff » Tue Jul 29, 2008 10:51 pm

Ben,

Thanks for the effort man. But I already have that ad...

Kidding. :lol:

I appreciate you coming back to this and actually delivering the ad !


Awesome.
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Postby RadioGirl » Wed Jul 30, 2008 12:40 pm

This is just weird.

I just returned that magazine to the library yesterday and I noticed that ad too.
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