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Best Copywriting Testing Software?

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Best Copywriting Testing Software?

Postby Bensettle » Sun Jun 22, 2008 10:16 am

There are a lot of copywriting testing software applications to choose from (or so it seems).

I've been using Google's, but would love to hear about other software and how they are working for people.

Anyone using any other testing software besides Google's?

Ben
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Postby Dr Beck » Thu Jun 26, 2008 9:14 am

I've only used Google Optimizer. It's free and easy to use. Plus everyone is recommending it
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Postby RyanHealy » Wed Jul 02, 2008 12:46 pm

I use Google Website Optimizer a lot.

There's also Muvar by James Brausch -- I haven't used it as much. It's got some things better than Google, some things worse.

Stephen Dean has free split-testing software at www.stephensblog.com.

I once used Multi-Track Generator, which is no longer being sold. I found it to be very buggy and not reliable.
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Postby Kyle Tully » Fri Jul 04, 2008 6:39 am

In the past I've used Muvar & Google, like Ryan said they've both got their good parts and if you need to do things on the cheap they're both adequate.

Then on Tuesday I found a very interesting script that uses the good old AIDA (Attention, Interest, Desire, Action) copywriting formula to test your salesletter...

Rather than just reporting on conversions, it categorizes each visitor into which stage of the AIDA formula they made it to.

E.g. The Attention stage is 20 seconds. If the majority of people leave before this stage then you need to work on your headline. The Interest stage is 1 minute. If this is your sticking point then your subheads, lead paragraph and first page or two of copy probably need attention. etc.

This way you can test your salesletter with much fewer actions, meaning you spend less money on driving traffic before you get your site optimized, and start making serious money faster.

A little hard to explain just in words, but you can see screenshots of the output and get it from here. (That's my aff link :twisted: )

Anyway that's just one of the features of the script (it's called Conversion Prophet) and there are plenty more that I'm yet to even explore. I've literally only just installed it and still figuring it all out (I got the pro version), so far I'm very impressed.
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Postby Bensettle » Fri Jul 04, 2008 10:28 am

Hey Kyle, that looks like a really cool program, thanks for sharing (I was hoping there were some other good ones out there besides google).

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Postby Dr Beck » Sat Jul 19, 2008 7:15 pm

Kyle, this looks really good. I'm wondering if your running tests to check it out?

Also, how does it take into account the skimmers?

It appears you can use it to skip the affiliate's squeeze page. Can you skip right from your own sales letter page to the order page, like affiliate cloner?
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Postby Kyle Tully » Tue Jul 22, 2008 12:32 am

Dr Beck, I'm actually right in the middle of running a coaching program and am in content development mode right now. So far I've installed it on one domain (a squeeze page) and am just letting it collect data.

I'll be testing it much more thoroughly when I start the launch campaign for the membership site that's coming out the back of the coaching program. I'll report back with more data then.

Dealing with skimmers is an interesting topic when it comes to the AIDA testing. From what I've seen there isn't really anything to "deal" with them in the script.

For example, on my opt-in page I got a 50% opt-in rate from one referral source. However, as they were pre-sold on the opt-in before they came they all opt-ed in before the "attention" time kicked in, so the "interest level" for that referrer is 0%. Of course, I can tweak the time limits for each of the AIDA sections to closer match an opt-in experience, but I've not bothered with that just yet.

Yes it also acts much like affiliate cloner and allows you to skip to any page you want, including the order page. So you can rewrite poor salesletters and go straight to the order form through your affiliate link.
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