I thought it might be fun to talk about who inspires you to write copy... besides other copywriters.
I'll start with my #1 influence:
Yanni.
Not because of his music (although I think he's a friggin' genius).
But because it was after reading his biography a few years ago when I really understood that success is not an accident.
Yanni is NOT "Yanni" by mere chance or luck.
This dude was an out of work immigrant living in his friend's basement.
He had no job, no income, no nothing.
So he decided to get off the couch and work at his passion (music) -- 12+ hours per day... 7 days per week.
The sheer amount of sweat, blood and hard work he put into his passion makes even the most fanatical work horses I know look flat out lazy.
And his story has stuck with me ever since.
Now, whenever I feel like being lazy or cutting a corner... I just think of Yanni's story and how he got where he is today.
What about you?
Who's your #1 (non-copywriter) influence when writing your copy?
Ben