SSWT Internet Marketing Forum

Hey Dr. Beck,

Here are a few of my favs:

1. Gary Bencivenga's "100 Seminar" DVDs -- pretty much everything you will ever need to know about copywriting, direct marketing and selling is here. And a LOT of it really is different and even "new" when compared to what everyone else is teaching.

2. Ken McCarthy's "Advanced Copywriting For Serious Info Marketers" -- extremely good info. I actually consider this one a "must" for info marketers, especially.

3. Doug D'Anna's "How To Write Long Copy That Sells" DVD & workbook -- I don't know if you can consider this a "course", but it's extremely solid info for the money, and well worth going through several times.

Ben

Although I haven't gone through them, these might be worth considering.

1. Web Copywriting Explained by Ray Edwards.



2. Yanik Silver's Ultimate Copywriting Workshop.



FWIW.

Ryan

My personal fav's...

Bencivenga 100 DVD's
These are classic. Not a step-by-step copywriting course by any means, but a must see for any copywriter.

Shaune Clarke's copywriting coaching
Not sure if Shaune is still running this program, I know he's really busy with his own clients. It had a huge effect on my copywriting. Very intense and you really go in-depth on the art of writing -- a skill not taught in many copywriting courses.

Clayton Makepeace's Easy Writers Club
This is a newsletter not specifically a copywriting course, but each issue looks at a specific area of copywriting -- like the guarantee, testimonials, headlines, emotions etc -- dissects winning controls and explains the topic in great detail. In fact, Clayton's new $800 copywriting course is made up of about 70% of these newsletters -- so while I haven't seen the course I'd still be confident in recommending it as well.

Thanks guys. This is a good list for me to start on when I go full time in the fall.

I'm doing Shaune's course now, and have Yanik's. Surprising, these two courses alone have taken me from nobody to 4% conversion rates on my copy.

But as I love to learn, and love copywriting, always looking for other courses.

Another one (and no, it's not a course, but has more "for real" value in it than most courses -- and is priced rather like a course) is Eugene Schwartz's "Breakthrough Advertising" book.

I've read it probably 13 or 14 times now and I STILL find myself taking notes and learning things I missed before.

In fact, I'm looking forward to reading it again...

Ben

I have the AWAI course but have not started it yet.

"Gary Bencivenga's "100 Seminar" DVDs" as in the $5000 DVD's?

Rate them on a scale of 1 to 10 for me, and give a few other recommendation ratings. $5k may be worth, but how much better are they than other copywriting courses?

Another "copywriting" course...well, not really a "writing" course per say, but a marketing and success course that anyone interested in business should read...

Ben Saurez "7 Steps To Freedom"