by Kyle Tully » Fri Jul 04, 2008 6:50 am
My personal fav's...
Bencivenga 100 DVD's
These are classic. Not a step-by-step copywriting course by any means, but a must see for any copywriter.
Shaune Clarke's copywriting coaching
Not sure if Shaune is still running this program, I know he's really busy with his own clients. It had a huge effect on my copywriting. Very intense and you really go in-depth on the art of writing -- a skill not taught in many copywriting courses.
Clayton Makepeace's Easy Writers Club
This is a newsletter not specifically a copywriting course, but each issue looks at a specific area of copywriting -- like the guarantee, testimonials, headlines, emotions etc -- dissects winning controls and explains the topic in great detail. In fact, Clayton's new $800 copywriting course is made up of about 70% of these newsletters -- so while I haven't seen the course I'd still be confident in recommending it as well.