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Non-Copywriting Books For Better Copywriting

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Non-Copywriting Books For Better Copywriting

Postby Bensettle » Fri Jun 06, 2008 3:48 am

Right now I'm re-reading a book by the famous trial lawyer Gerry Spence.

It's called, "How To Argue And Win Every Time."

And I'm absolutely floored by how much of this book applies to copywriting. Gerry is a true master of persuasion (some of his courtroom "miracles" are more dramatic than the fake ones on TV!). I'd say about 90% of this book can be directly applied to copywriting.

Anyone else have any non-copywriting books that have helped with your copywriting?

Ben
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Postby JosephRatliff » Fri Jun 06, 2008 1:06 pm

Ben,

Here is another one to add to this "non-copywriting" books list...

"The Obvious Expert" by Elsom Eldridge

Then, you can go down the list...

Any of Dan Kennedy's "No B.S." books...

"The 4-Hour Workweek" by Timothy Ferriss...

"Master The Art Of Selling" by Tom Hopkins

Anything written by Seth Godin

Anything written by Mark Joyner

The Law of Success In 16 Lessons by Napoleon Hill

and on...and on...

Let's make this a list for everyone to refer to Ben, Ryan, Ray, Kyle, and anyone else.

No copywriting books...but books that have helped with your copywriting.
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Postby Kyle Tully » Sat Jun 07, 2008 1:43 am

JosephRatliff wrote:Ben,

Here is another one to add to this "non-copywriting" books list...

"The Obvious Expert" by Elsom Eldridge

Then, you can go down the list...

Any of Dan Kennedy's "No B.S." books...

"The 4-Hour Workweek" by Timothy Ferriss...

"Master The Art Of Selling" by Tom Hopkins

Anything written by Seth Godin

Anything written by Mark Joyner

The Law of Success In 16 Lessons by Napoleon Hill

and on...and on...

Let's make this a list for everyone to refer to Ben, Ryan, Ray, Kyle, and anyone else.

No copywriting books...but books that have helped with your copywriting.


I have each of those sitting right here on my desk :shock:

Don't forget Influence by Robert Cialdini.
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Postby JosephRatliff » Sat Jun 07, 2008 9:43 am

Totally forgot about that one Kyle, any more you can think of?

I have another...

"Million Dollar Marketing Secrets" by Ryan Healy (and others).



:lol:
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Postby Bensettle » Sun Jun 08, 2008 11:04 am

Another good one is Stephen King's "On Writing" -- almost forgot about this one.

Ben
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Postby Bensettle » Mon Jun 09, 2008 8:21 am

Another good one... is a little pamphlet called, "Obvious Adams."

Gary Bencivenga strongly recommends reading this little pamphlet regularly and, after reading it, I can see why...

Ben
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Postby RyanHealy » Tue Jun 10, 2008 11:51 am

Here are a few of my favorites:

The Paradox of Choice by Barry Schwartz
Predictably Irrational by Dan Ariely
Blink by Malcolm Gladwell

These are all about how people behave in real-life situations... not theory.

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Postby Bensettle » Thu Jun 19, 2008 5:50 pm

Another great book that is not specifically a "copywriting" book (although there are a few chapters on the subject) is Ken McCarthy's "System Club Letters" book.

This book is packed with gems and you have to read it several times to get them all.

(But don't worry, it's a short, easy read. In fact, it can be read in two or three sittings if you're a big reader).

Ben
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