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How To "Disguise" Your Copywriting

Compel your visitors to Take Action! What to say, how to say it, formatting and more... Join us here to discuss writing sales letters, general copywriting, and which words work the best!

Moderators: angienewton, tknoppe, terrapin719, lisamariemary, Bensettle

Postby JosephRatliff » Sun May 25, 2008 6:54 pm

Ben,

That would be an interesting topic to discuss actually...and I wouldn't want the "well ya gotta test it" answer to this.

If you have an obvious solution, to an obvious problem, and you could quickly provide proof (or maybe not necessary)...

Going directly to the order process as you said Ben, I could see that viable.

I have not yet written for an offer like that yet though.
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Postby JosephRatliff » Sun May 25, 2008 6:56 pm

You know though, this thread could be retitled "The Copywriter All-Star Game, 4 Copywriters Share Their Secrets"... hmmmm
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Postby Kyle Tully » Sun May 25, 2008 8:29 pm

Definitely you can go straight to the sale for an urgent problem.

2-step is great but if someone has an axe in their head they're not interested in reading your "how to survive an axe wound to the head" report (please wait 4-6 weeks for delivery). They just want a solution NOW.

I imagine something like corns is a similar issue. You have them. You know what they are. They're painful. You want them gone asap. And you don't really care how.
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Postby Bensettle » Mon May 26, 2008 8:34 am

I imagine something like corns is a similar issue. You have them. You know what they are. They're painful. You want them gone asap. And you don't really care how.


The easiest kind of ad to write. :D

Ryan Healy's ad for his copywriting services is sort of like that.

Just a headline and testimonials.

Doesn't mess around with a bunch of drawn-out explanation of why people need copy, why copywriting is important, etc.

Just here's what others say, here's his rates, here's how to contact him. Period.

Ben
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Postby Bensettle » Thu May 29, 2008 12:15 am

Jim Straw also does GREAT straight sales pitches:

http://www.BusinessLyceum.com

No video, audio or bells and whistles.

In fact, his website is totally "Plain Jane" -- pure text and extremely persuasive copy that gets straight to the point.

Ben
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Postby KansasDragon » Thu May 29, 2008 7:12 am

hmmmm, Ben...

hmmmm.... :?: :?: :?:

Jim Straw???

Is he one of your students? Or Ryan's? Or Ray's? Or Joseph's?

That is simply brilliant retro style web design, with a clear concise message.
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Postby Kyle Tully » Thu May 29, 2008 7:30 am

KansasDragon wrote:hmmmm, Ben...

hmmmm.... :?: :?: :?:

Jim Straw???

Is he one of your students? Or Ryan's? Or Ray's? Or Joseph's?

That is simply brilliant retro style web design, with a clear concise message.


Jim Straw was marketing before any of those guys were born ;)
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Postby Bensettle » Thu May 29, 2008 9:16 am

Is he one of your students? Or Ryan's? Or Ray's? Or Joseph's?


Jim Straw is actually one of my all-time marketing "heroes."

As far as I'm concerned, the only thing he's missing is a cape 8)

Ben
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Postby KansasDragon » Thu May 29, 2008 1:28 pm

Apologies Ben,

Interesting, I had never heard of Jim Straw before, and thought you were pulling our leg.

I'm off to search google and learn more about him, after I read the items you have linked to from your blog.
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Postby Bensettle » Thu May 29, 2008 1:33 pm

Hey KansasDragon, no apologies necessary, my friend. :D

How have you enjoyed Jim Straw's site so far?

He's got an absolute treasure trove of info on there.

Ben
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Postby KansasDragon » Thu May 29, 2008 2:38 pm

Thanks Ben,

Interesting, very interesting..

I kept looking at the lack of polish on the "design" part of the website.

Interesting browsing around the site. Very direct, to the point. Some good articles.
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Postby JosephRatliff » Fri May 30, 2008 9:45 pm

Jim Straw is the "teacher" to us being the "student" by far...a marketing master of 50 plus years experience.

I suggest anyone interested in marketing and business subscribe to Business Lyceum.

Simple, effective marketing...it's totally awesome.
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