This Forum Has Been Archived
*Click Here To Visit The NEW Forum*

 

 


How To "Disguise" Your Copywriting

Compel your visitors to Take Action! What to say, how to say it, formatting and more... Join us here to discuss writing sales letters, general copywriting, and which words work the best!

Moderators: angienewton, tknoppe, terrapin719, lisamariemary, Bensettle

How To "Disguise" Your Copywriting

Postby Bensettle » Tue May 20, 2008 8:40 am

A friend recently sent me this example of an ad that is not only extremely persuasive, but looks, feels and reads just like a real news article.

No big red headline at the top screaming "I'm an ad!" No fancy turn of phrases. No hype-filled sentences with multiple exclamation points.

Just a solid piece of copywriting that slips right past the "bs detector" and hooks you right in. A perfect example of an ad that looks more like an interesting, fact-filled article than a blatant (i.e. easily ignored) sales pitch:

http://www.drnatura.com

Ben
User avatar
Bensettle
Moderator
 
Posts: 123
Joined: Tue Feb 17, 2004 5:20 am
Location: Oregon Coast

Postby JosephRatliff » Wed May 21, 2008 11:46 am

Ben,

It's good to see you posting to SSWT :) Welcome.

I love that example by the way...added to the swipeth, fileth, maximus.
User avatar
JosephRatliff
Elite Member
 
Posts: 588
Joined: Fri Jun 02, 2006 4:53 pm
Location: Lacey, WA

Postby Bensettle » Wed May 21, 2008 12:40 pm

Hiya Joseph,

Since Lynn accepted me as a moderator you'll be seeing a whole lot more of me here. In fact, I have to post or contribute or do something every day now or I'll be "fired." :D

Ben
User avatar
Bensettle
Moderator
 
Posts: 123
Joined: Tue Feb 17, 2004 5:20 am
Location: Oregon Coast

Disguising Copy

Postby RayEdwards » Wed May 21, 2008 3:30 pm

I like to disguise my copy with a mustache and some white shoepolish on the temples, Paulie Walnuts style.

Works every time.

(Sorry, Ben, but you invited me. You got nobody to blame but yourself).
RayEdwards
 
Posts: 16
Joined: Wed May 21, 2008 3:27 pm
Location: Spokane, WA

Postby JosephRatliff » Wed May 21, 2008 3:51 pm

And Ray too!

The triple copywriting threat...wow.

Welcome Ray! 8)
User avatar
JosephRatliff
Elite Member
 
Posts: 588
Joined: Fri Jun 02, 2006 4:53 pm
Location: Lacey, WA

Postby Bensettle » Wed May 21, 2008 4:39 pm

I like to disguise my copy with a mustache and some white shoepolish on the temples, Paulie Walnuts style.


Hey Ray,

Now THAT sounds like a great direct mail "grabber" if ever I heard of one. Heck, I may even try that...

Ben
User avatar
Bensettle
Moderator
 
Posts: 123
Joined: Tue Feb 17, 2004 5:20 am
Location: Oregon Coast

Fellow Washingtonian

Postby RayEdwards » Wed May 21, 2008 5:44 pm

Joe

We're both in WA.

I say we take this joint over, family-style.

(judging from my posts, you might think I've been watching the Sopranos... when the opposite is true... maybe it's time to crack out Season One DVDs and start from the beginning...)
RayEdwards
 
Posts: 16
Joined: Wed May 21, 2008 3:27 pm
Location: Spokane, WA

oh boy

Postby Bensettle » Wed May 21, 2008 5:49 pm

Great... now there's three of us arrogant, smart-arse copywriters here.

Wonder what'll happen when I tell the rest of my list to stop by...

Ben
User avatar
Bensettle
Moderator
 
Posts: 123
Joined: Tue Feb 17, 2004 5:20 am
Location: Oregon Coast

Postby JosephRatliff » Wed May 21, 2008 6:37 pm

@ Ray - I dunno...ahhh what the heck, lets give em an offer they can't refuse. lol

@ Ben - Nah, nah, bring em, bring all the "smart arses" you got Ben....and let's have some fun :D
User avatar
JosephRatliff
Elite Member
 
Posts: 588
Joined: Fri Jun 02, 2006 4:53 pm
Location: Lacey, WA

Postby RyanHealy » Thu May 22, 2008 10:50 am

You know, Ben, I actually modeled that letter for another letter I wrote.

I discovered it through a Gary Halbert letter that I was studying. Turns out,
Gary actually swiped a lot of the DrNatura letter for his own!

I figured, if it's good enough for Gary to swipe, it's good enough for me.

So I can vouch that it's a great letter. The letter I derived from it converted
like gangbusters.

Ryan
User avatar
RyanHealy
 
Posts: 16
Joined: Thu May 22, 2008 10:37 am
Location: Denver, CO

Postby Bensettle » Thu May 22, 2008 12:13 pm

Hey Ryan, do you mean that one "secret of the oldest man" letter? Did Gary swipe that one from Doc Natura?

Ben
User avatar
Bensettle
Moderator
 
Posts: 123
Joined: Tue Feb 17, 2004 5:20 am
Location: Oregon Coast

Postby RyanHealy » Thu May 22, 2008 12:53 pm

Yep, that's the one.

As far as I can tell, Gary swiped the Dr Natura letter in part. Of course, he
added a bunch of his own stuff, so his letter is quite different from Dr
Natura's.

Ryan
User avatar
RyanHealy
 
Posts: 16
Joined: Thu May 22, 2008 10:37 am
Location: Denver, CO

Postby JosephRatliff » Thu May 22, 2008 4:08 pm

Hey Ben!

Looks like you found one of those "smart-arse" copywriters you were talking about... :D
User avatar
JosephRatliff
Elite Member
 
Posts: 588
Joined: Fri Jun 02, 2006 4:53 pm
Location: Lacey, WA

Postby RyanHealy » Thu May 22, 2008 4:10 pm

Hey Joe - You wanna take this outside... ;-)
User avatar
RyanHealy
 
Posts: 16
Joined: Thu May 22, 2008 10:37 am
Location: Denver, CO

Wassup Shaggy?

Postby RayEdwards » Thu May 22, 2008 8:17 pm

Yeah, Healy, I'm talkin' to you.

I think everybody needs a nickname.

I'm working on Joe & Ben's nicknames.

Suggestions welcome.
RayEdwards
 
Posts: 16
Joined: Wed May 21, 2008 3:27 pm
Location: Spokane, WA

Next

Return to Copywriting & Sales Letters

Who is online

Users browsing this forum: No registered users and 1 guest

cron