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Twitter: The Secret Copywriting Tool

Compel your visitors to Take Action! What to say, how to say it, formatting and more... Join us here to discuss writing sales letters, general copywriting, and which words work the best!

Moderators: angienewton, tknoppe, terrapin719, lisamariemary, Bensettle

Twitter: The Secret Copywriting Tool

Postby Bensettle » Mon May 19, 2008 5:30 pm

Strange as it sounds, one great way to keep your copy -- especially your headlines -- tight and focused is by using Twitter: http://www.Twitter.com

Whenever I have a headline (or sentence) that seems too wordy or "clumsy", I run it through Twitter and shave it down until it's under the 140 character limit. It's a great way to keep your headlines and sentences tight and clear.

If you know of any other tools, websites or resources like this that help you with your copy, please share 'em here.

It'd be great to compile a list of helpful copywriting resources for everyone to benefit from.

Ben
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Postby RyanHealy » Thu May 22, 2008 10:59 am

Glyphius scores your copy against winning/losing copy. It has some value,
and I've used it a lot, although it's not a magic bullet for writing good copy.

Just do a search for Glyphius if you're interested.

I also use Google Website Optimizer extensively for split-testing my copy.
It's free to use (for now).

Just do a search on Google for Google Website Optimizer.

Ryan
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Postby JosephRatliff » Thu May 22, 2008 7:45 pm

For information on copywriting, there's...

http://thegaryhalbertletter.com

http://copywriterslibrary.com

http://michelfortin.com

http://john-carlton.com

http://ryanhealy.com

And...I am going to single this one out because it is a GREAT free resource on copywriting, and offers a GREAT free ebook on the subject of about 300 pages in length for opting in...

http://bensettle.com/blog

Check it out.
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Postby RayEdwards » Thu May 22, 2008 8:32 pm

Yep, that's a good list.

I would add:

The National Enquirer
Prevention Magazine
Men's Health
Cosmo

And pretty much the cover of any successful magazine.

More and more, I'm moving away from "swiping" (modeling copy on successful promotions) and just writing from the gut.

So now I will read stuff like what I put in that list up top for inspiration...

I also will sometimes read:

Robert B Parker
Lee Child
Stephen King
Orson Scott Card

... and a few other authors.

Just pickin' up the rhythm, the language, the flow... and then let the good times roll!

Glyphius is interesting. I like playing with it. But be careful.

Try this sometime: plug in any of Clayton Makepeace's headlines and see what Glyphius says. Surprise! Glyphius scores lots of headlines very low that were/are actually CONTROLS. I suspect that has to do with the actual source of Glyphius's database (um... word has it ANYONE could get access to that database if they knew what the source was... and I'll leave it at that).
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Postby JosephRatliff » Thu May 22, 2008 9:47 pm

Hmmm...

I wonder the source...

Because Glyphius scores pumped up, descriptive headlines fairly well, and much better than the CONTROLS that Clayton wrote...

Hmmm....
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Postby Bensettle » Thu May 22, 2008 10:22 pm

Joseph, you're too kind, my friend

Ray, I have to second your thoughts on reading non ads.

Although I'm partial to reading political commentators (especially the abrasive ones with a chip on their shoulders) for inspiration, the word combos some of these dudes (and dudettes) come up with are incredible.

Ben

P.S. Adding to Joseph's list:

www.RayEdwards.com

Hey! We keep this up and we'll start to look like the typical IM sales letter with everyone giving each other sunshine testimonials on each other's ads
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Postby JosephRatliff » Thu May 22, 2008 10:59 pm

Ben, I totally agree...but when you produce something of value...it's ok. :)

You don't have to settle at all with these four marketers! :lol:
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Postby Bensettle » Mon May 26, 2008 10:45 am

Here's another great online copywriting tool if you don't already have MS Word or software that will calculate the "readability" of your ads:

http://juicystudio.com/services/readability.php

Ben
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Postby JosephRatliff » Mon May 26, 2008 1:40 pm

Ben excellent reference...and while we are revealing resources here...

http://addictomatic.com

Find yourself in the social networks...or other things too 8)
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Postby JosephRatliff » Mon May 26, 2008 1:41 pm

And another, for similar words and stuff in a "mindmap" format...

http://www.visuwords.com/

Enjoy!
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Postby JosephRatliff » Mon May 26, 2008 1:45 pm

Boy, we should rename this thread too...

"The Million Dollar Marketing Rolodex on SSWT"

Here is another...although off-topic a little...

Registering a domain? If you use Namecheap, here is the coupon to save $$$ when doing so...every month it is updated...

http://www.dncoupons.com/namecheap.php
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Postby Katie Forrest » Mon May 26, 2008 4:44 pm

This is a great list of resources, thanks everyone!

Katie
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Postby Kyle Tully » Mon May 26, 2008 6:50 pm

Here's a handful from my secret stash...

Emotional Marketing Value Headline Analyzer
http://www.aminstitute.com/headline/index.htm

Quotes
http://www.quoteworld.org/

Text Analysis
http://textalyser.net/

Rhymes
http://www.rhymezone.com/

Browser Tester
http://browsershots.org/
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Postby Bensettle » Tue May 27, 2008 12:08 pm

Awesome!

Kyle, that link about web browser compatibility alone is gonna save me a TON of time for now on.

Here's another to add to the mix, from Terry Dean's blog, a huge pile of great resources:

http://www.terrydean.org/21-free-software-resources

Ben
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Postby JosephRatliff » Fri May 30, 2008 9:51 pm

Early to Rise Newsletter archives...

http://www.earlytorise.com/issue-archive/

A truckload of information on success, advertising, marketing, copywriting...etc...

Good stuff.
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