Twitter: The Secret Copywriting Tool

[Bensettle]

[JosephRatliff]

[Bensettle]

Hey Joseph,

Just in case those aren't enough emails for ya... another good one is Lombardi Publishing (lots of great direct response ads and emails):



Ben

[JosephRatliff]

Ben,

Doug D'Anna is a great copywriter too...

I have most of those books on my shelf...good stuff.

[Bensettle]

Another REALLY good e-newsletter for copywriters (even though it's not a "copywriting" list) is "Shameless" Shamus Brown's:



It's all about sales and selling and is "must reading" for me each day.

Heck, sometimes after reading his emails I feel like going out and finding something to sell just for the heck of it!

Ben

[JosephRatliff]

And now...

Adobe finally puts out worthy "move the free line" stuff...

http://www.acrobat.com

Enjoy!

[Bensettle]

[Bensettle]

Another useful copywriting task for Twitter:

As long as the people following you are in your market (or a related market), you can use it to informally test the appeal of your headlines and bullets.

I've been quietly experimenting with this over the past month and it's kind of useful. I will take a headline idea or appeal, say, "I just learned how to____" and if it's hot, I'll get direct messages and emails asking, "How does that work?"

If it's not hot, I hear nothing.

Anyway, certainly not the most scientific way to test something.

But it's proven useful for me with at least one project so far...

Ben

[deannatroupe]

Google Documents also has a tool that calculates the readability of a piece.
Just go to http://www.google.com/documents

[Bensettle]