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Twitter: The Secret Copywriting Tool

Compel your visitors to Take Action! What to say, how to say it, formatting and more... Join us here to discuss writing sales letters, general copywriting, and which words work the best!

Moderators: angienewton, tknoppe, terrapin719, lisamariemary, Bensettle

Postby Bensettle » Sat May 31, 2008 10:44 am

Hey Joseph,

To "piggy-back" off your ETR link, here's a link to get on a bunch more Agora lists:

http://www.agora-inc.com/FreeEltr.htm

Ben
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Postby JosephRatliff » Sat May 31, 2008 8:44 pm

Good call Ben...I totally forgot that one :)

I am resubscribing to most of them...as I like to read the marketing behind the messages.
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Postby Bensettle » Sun Jun 01, 2008 7:38 pm

Hey Joseph,

Just in case those aren't enough emails for ya... another good one is Lombardi Publishing (lots of great direct response ads and emails):

http://www.lombardipublishing.com

Ben
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Postby JosephRatliff » Sun Jun 01, 2008 8:42 pm

Ben,

Doug D'Anna is a great copywriter too... :)

I have most of those books on my shelf...good stuff.
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Postby Bensettle » Tue Jun 03, 2008 10:38 pm

Another REALLY good e-newsletter for copywriters (even though it's not a "copywriting" list) is "Shameless" Shamus Brown's:

http://www.egopower.com

It's all about sales and selling and is "must reading" for me each day.

Heck, sometimes after reading his emails I feel like going out and finding something to sell just for the heck of it!

Ben
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Postby JosephRatliff » Thu Jun 05, 2008 3:06 pm

And now...

Adobe finally puts out worthy "move the free line" stuff...

http://www.acrobat.com

Enjoy!
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Postby Bensettle » Wed Jun 25, 2008 8:47 am

Not sure why I didn't think of this one earlier, it's one of my favorites.

But Sean D'Souza ALWAYS has some interesting insights into selling and copywriting.

And when you get on his list at:

http://www.psychotactics.com/

He sends you a truly excellent report about writing headlines. It gets deep into the subject and talks about some interesting facts about the way our brains process information.

Ben
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Postby Bensettle » Thu Sep 18, 2008 10:33 am

Another useful copywriting task for Twitter:

As long as the people following you are in your market (or a related market), you can use it to informally test the appeal of your headlines and bullets.

I've been quietly experimenting with this over the past month and it's kind of useful. I will take a headline idea or appeal, say, "I just learned how to____" and if it's hot, I'll get direct messages and emails asking, "How does that work?"

If it's not hot, I hear nothing.

Anyway, certainly not the most scientific way to test something.

But it's proven useful for me with at least one project so far...

Ben
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Postby deannatroupe » Mon Sep 29, 2008 9:38 pm

Google Documents also has a tool that calculates the readability of a piece.
Just go to http://www.google.com/documents
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Postby Bensettle » Tue Sep 30, 2008 9:32 am

http://www.google.com/documents


Very cool resource, I've actually been looking for something like that since I don't use MS Word.

Thank you much!

Ben
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