Need HELP Writing Content for Article

[ijohn]

Hello, everybody:

I've just received my first request to write an article or sales copy for a social service agency. Y-A-H-O-O-O!!!!!!!

However, this is my first professional assignment and I'm suffering from writer's block!! PLEASE HELP!

This agency offers training classes in job readiness and life skills. The target market is state employment agencies or anyone needing these services. One major objective of this article is to show the effectiveness of the training. The goal is to encourage the reader to purchase their services.

What would be the quickest and best way to write this article? Should I write the article in a "storytelling" format or straightforward and factual? I have first-hand knowledge of this agency's most recent collaboration with a state employment agency in which they received rave reviews. What would be the best layout or style for this type of sales copy? It will be presented in hardcopy form to prospective clients. Should I include any photos or graphic art?

I need to complete this project by Monday, 01/21/08. Any help, suggestions, outlines, tips or information you can offer will be greatly appreciated. Thank you, so much.

[karynsolo]

One thing I think would be good is to point out facts like: Without proper training or skills building, employees success rates are much lower, If someone is under trained or untrained , the likelihood of finding a job that would support a family unit would be much lower and the risk of that person becoming part of the welfare system is quite high.

Many people do not know how to interview for a job and how you present yourself to a potential employer is very important. The old First Impressions rule applies.

Common stumbling blocks in interview processes are:

inappropriate attire ( Jeans to an office job interview or wrinkled)
inability to speak clearly or clearly answer a question I( Um's and ah's)
Slouching in a chair ( Indicates laziness and inattentiveness)
Fidgety actions ( pen twirling etc)
Arms and legs crossed ( shows closed minded to an employer)
Promptness for an interview ( many show up late )
Sloppy Handwriting ( shows carelessness)

Show the importance of this program in building lifelong skills, encouraging good work habits, and most important getting people who would otherwise not be out in the job market actively employed thus saving the state potentially a lot of money.

Fact is that state social workers do not have time to babysit these people, yet by not having a program available to help them out they are also spending more money than they need to every year supporting people on welfare that can be out there working.

[ijohn]