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Which copywriting format works these days: long or short?

Compel your visitors to Take Action! What to say, how to say it, formatting and more... Join us here to discuss writing sales letters, general copywriting, and which words work the best!

Moderators: angienewton, tknoppe, terrapin719, lisamariemary, Bensettle

Postby KansasDragon » Sun May 25, 2008 10:20 pm

Buy Ray Edward's Book Now, Thank You!

Wow, it works.. Only 7 words..
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Postby RayEdwards » Sun May 25, 2008 10:35 pm

Yes, I think you've got it!
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Postby caren9008 » Fri Oct 10, 2008 10:19 am

You should create effective copy that arouses response.
Use strong headlines that encourage people to read the text. Long words are difficult to read and fewer people understand their meaning. Instead of long words use simple words such as success instead of achievement.
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Postby Li Weng » Mon Nov 10, 2008 7:39 pm

I believe in long sales letters for a more expensive product and relative shorter ones for a less expensive one.

Think about it this way, the more expensive the product is, the more difficult it is for the visitor to make that purchase decision. Therefore, you'd have to do more selling to make that decision process easier for the potential buyer.
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