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A copywriting Question

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A copywriting Question

Postby kowhai » Sun Aug 19, 2007 6:09 pm

I hear people talking about swipe files. I really think that is a good idea. But if I was to start a swipe file where would I begin. Who would I swipe from, I do not know a good sales page, from a bad one

Any Suggestions


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Postby robert adams » Sun Aug 19, 2007 6:40 pm

click on the links in every sig file you see here, and on the ewealth board that you are a member of. and/or any other link to a marketing site. read all their sales letters. if you see something that gets your attention,
"swipe" it.

If you see something that makes you want to buy something right then, "swipe " it.

etc, etc.

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Many thanks Robert

Postby kowhai » Mon Aug 20, 2007 1:21 am

Anthony
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Postby sspoldir » Mon Aug 20, 2007 12:37 pm

Get a magazine and look at the ads, then go back to the same magazine in a year and look for the ads for the same product. If the ad for a given product hasn't changed then its likely to be profitable and a good ad.

-J
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Simple Swipe File Technique

Postby Bensettle » Wed May 21, 2008 10:24 am

if I was to start a swipe file where would I begin. Who would I swipe from, I do not know a good sales page, from a bad one


kowhai,

One thing you can do is observe the ads in your particular niche (and only your niche) and then do the following:

1. Note which ones are running over and over and over

2. Take the top two or three of those ads and print them out

3. Go through each of those ads line by line, and write down ALL the benefits they have in common

4. Make sure those benefits are in YOUR ad.

The people running those ads have basically done all the work of researching your customers' hot buttons for you. You don't want to plagarize (sp?) obviously. But you can use the benefits and appeals they are using in your ads.

Just apply them to your ad and make them your own.

Ben

P.S. BTW, I learned this from John Anghelache, and it's really simplified things for me ever since.
Last edited by Bensettle on Thu May 22, 2008 12:31 pm, edited 1 time in total.
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Postby JosephRatliff » Wed May 21, 2008 12:16 pm

Ben is absolutely right...

Use your swipe file for structure and ideas, not for a "copy and paste" solution.

And...

Here is a swipe file to get you started... (70 MB)

http://buildinginternetwealth.org/josep ... 20File.zip

Enjoy!
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Postby Bensettle » Thu May 22, 2008 8:25 am

Hey Joseph,

That's one heck of a massive swipe file -- got any other swipe file resources like that, by any chance?

Ben
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Postby JosephRatliff » Thu May 22, 2008 8:55 am

Ben,

Yeah, pretty cool huh? :)

Nah, just my own swipe file...but it's not in download form...it's all direct mail and stuff I have saved over the years.
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Postby RyanHealy » Thu May 22, 2008 10:53 am

Another idea:

Buy a product via direct mail in the niche you're interested in.
Pretty soon, you'll be getting direct mail letters from all over the
place. Pay attention to which letters you get more than once.
Chances are, they're profitable.

Ryan
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Postby JosephRatliff » Thu May 22, 2008 4:06 pm

Wow...should we start to sing in a "Copywriter's Quartet" now?

Ray Edwards, Ben Settle, Ryan Healy, and myself...

All on one forum.
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Postby RayEdwards » Thu May 22, 2008 8:40 pm

I like swipe files because I like reading good copy.

But these days my best promotions seem to come from the gut and not from the swipe file.

I know that doesn't respond to the question.

But there you go.
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Postby JosephRatliff » Thu May 22, 2008 9:45 pm

Ray,

Does that mean you don't use a swipe file for ideas from time to time?

Even your own past writings?
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Postby RadioGirl » Fri May 23, 2008 6:01 pm

Ray,

Wouldn't that be because you've internalized the best through practice and experience? A newbie coming out of the gate won't have that level of intuition to be able to rely on his (or her) guts to guide them.
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Here are some swipe file sources

Postby Deji » Fri May 23, 2008 6:10 pm

Some places where you can get swipe files incclude:
1.www.infomarketingblog.com
2.Download the top performing salesletters on Clickbank
3.Save salesletters that entice you to buy the product been sold
4.Search for Web Sales Letters Supreme.This ebook is a collection of top performing salesletters that were used to generate tons of money for the authors.Googleit but if you can't get it,PM me and I'll send it to you.
5.Purchase Magnetic Salesletters by Micheal Kimble.Same as number 4 but better in my opinion as it has some extras.
6.www.john-carlton.com
7.Study Clayton Makepeace salesletters at www.makepeacetotalpackage.com
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Postby RayEdwards » Sat May 24, 2008 8:13 am

@ Joe... I appreciate you asking that, because now that I read it, I realize my statement is misleading. I *do* look at other promotions (my own, and those of others) for inspiration. Just not for a specific project. Let me explain...

While reading good copy, I will see a word, phrase or angle that I like. And I have a file on my Mac that is just a text file called "Ideas"... I type (or copy + paste) that little snippet into this file. Or I will rewrite it or summarize the angle I want to use at some time in the future.

if I'm working on a promotion and the angle doesn't present itself to me... I will look in my idea file and see if there is something useful there.

And I am not saying that I will never in the future model a successful promotion.

I was really just making an observation about what's been true for me lately on my most successful copy.

For instance, I recently wrote a piece that did $3m in less than a week... and converted at 18%. I wrote that copy in one sitting, without referring to anything else.

@ RadioGirl... yes, I think there is some truth in what you say.
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