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A copywriting Question

Compel your visitors to Take Action! What to say, how to say it, formatting and more... Join us here to discuss writing sales letters, general copywriting, and which words work the best!

Moderators: angienewton, tknoppe, terrapin719, lisamariemary, Bensettle

Postby Bensettle » Sat May 24, 2008 2:37 pm

Some places where you can get swipe files incclude:
1.www.infomarketingblog.com


Speaking of infomarketingblog.com...

Lawrence Bernstein is giving away a great resource for headlines. It's a compilation of 120+ Eugene Schwarz headlines:

http://www.Ultimate-Online-Swipe-File.com/127_Advertising_Headlines.htm

You have to opt-in.

But even you think opt-in pages are the devil, it'll be well worth it.

Ben
Last edited by Bensettle on Sat May 24, 2008 3:15 pm, edited 1 time in total.
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Postby RyanHealy » Sat May 24, 2008 2:45 pm

Opt-in pages are the mark of the beast. ;-)

Ryan
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Postby Bensettle » Sat May 24, 2008 3:22 pm

Hey Ryan,

I once got a two page email from someone about how terrible I was for making people opt-in to get something.

She talked almost like I was asking her to submit her soul to the devil instead of her email address to awber.

Sheesh!

Ben
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Postby RayEdwards » Sat May 24, 2008 3:55 pm

You're not implying that Aweber is a tool of.... Satan?

;-)
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Postby Bensettle » Sat May 24, 2008 5:21 pm

You're not implying that Aweber is a tool of.... Satan?


I certainly hope not... or a whole lot of us are damned :twisted:

Ben

P.S. There's gotta be a way to use these cool "emoticons" on an actual sales letter...
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Postby RayEdwards » Sat May 24, 2008 10:14 pm

Graphics don't work in sales letters.

Neither does video or audio.

You should know that.

;-)
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Postby Bensettle » Sat May 24, 2008 11:40 pm

Hey Ray,

What about something like this...

================================
:idea:

Dear Mr. Edwards,

As you can see, I have attached an emoticon of a light bulb to the top of this letter.

Why have I done such an utterly dorky thing?

Two reasons:

1. I needed some way to be sure to catch your attention, and I figured a yellow cartoon on a plain text page oughtta do the trick.

2. The light bulb is often used to illustrate someone having a "bright" idea. As in that person is "smart."

And you, my friend...

Are One Of My Favorite "Smart" Arses!

Here's how you can profit handsomely from this...

=================================
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Postby Kyle Tully » Sat May 24, 2008 11:46 pm

Bensettle wrote:Hey Ray,

What about something like this...

================================
:idea:

Dear Mr. Edwards,

As you can see, I have attached an emoticon of a light bulb to the top of this letter.


Bwahahaha nice!
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Postby RayEdwards » Sun May 25, 2008 9:11 am

Even funnier than that dorky New Zealand show of Ryan's...
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