10 Buying Triggers
Posted: Tue Jul 31, 2007 9:55 amBuying Trigger #1
Tell your target audience you were in their current position.
Next, tell them how your product pulled you out of that position.
For example, you could say in your ad copy, “Don’t worry, I used to be just like you. I was way over my head in debt. But I decided to create a financial formula so no one else would ever go through all the pain and humiliation of bankruptcy like I did.”
Buying Trigger #2
Challenge your readers at the end of your ad.
Make a bet with them; if your product doesn’t solve their problem, offer them a free product in return.
People love to gamble and most are greedy.
You’re just using it to your advantage so you can sell them your product or service.
Some people like to gamble just because it’s fun.
Buying Trigger #3
Get your audience involved in your ad by asking them questions.
They’ll automatically want to answer the questions in their mind.
For example, you could say in your ad copy, “Where do you want to be weight-wise in the next 5 months?”
Another example, “Do you want to weigh that much or more 2 years from now?”
Buying Trigger #4
Introduce yourself in your ad copy.
Haven’t you ever read ad copy and wondered who was selling the product halfway through? It’s a big turn-off.
For example, you could say, “Hello my name is (your name and a little about yourself).”
Another example, “It’s (your name) here, I’m going to tell you about…”
Buying Trigger #5
Start your ad with a story.
It draws people right into your ad and they forget they’re being sold to.
For example, you could start your ad, “Once upon a time …”
Another example would be, “Last year, one of my friends and I were…”
Buying Trigger #6
You should eliminate the hard-to-understand jargon on your ad copy.
Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.
If you need to use a word your target audience might not understand, define it or use an example to help them understand it.
Buying Trigger #7
Create benefit intensifiers for your list of ad copy benefits.
For example, the benefit: “Save More Time”, the benefit’s intensifier: “Never Seen Before!”.
You could also intensify your headline, sub-headlines, guarantees, postscripts, etc.
Buying Trigger #8
You could have a famous and respectable person on your banner ad representing your product, web site or service.
People will click because they’ll trust that person over you.
For example, you could say, “The famous (name) has even bought our product! Click here to see why!”
Buying Trigger #9
Load your ad copy up with a large amount of benefits and bonuses.
People will think and feel like they are getting a lot for their money if they buy.
For example, if you read an ad which had 40 benefits listed, then saw a similar one with only 10 benefits listed, and both were around the same price, which one would you buy?
Buying Trigger #10
Don’t forget to use words that create emotion.
All people have emotions; people will have more interest when they are emotionally attached.
Use words like mad, happy, angry, sad, excited, scared, surprised, etc.
For example, “Imagine how happy you will be when you can finally afford taking that exotic cruise!”
Tell your target audience you were in their current position.
Next, tell them how your product pulled you out of that position.
For example, you could say in your ad copy, “Don’t worry, I used to be just like you. I was way over my head in debt. But I decided to create a financial formula so no one else would ever go through all the pain and humiliation of bankruptcy like I did.”
Buying Trigger #2
Challenge your readers at the end of your ad.
Make a bet with them; if your product doesn’t solve their problem, offer them a free product in return.
People love to gamble and most are greedy.
You’re just using it to your advantage so you can sell them your product or service.
Some people like to gamble just because it’s fun.
Buying Trigger #3
Get your audience involved in your ad by asking them questions.
They’ll automatically want to answer the questions in their mind.
For example, you could say in your ad copy, “Where do you want to be weight-wise in the next 5 months?”
Another example, “Do you want to weigh that much or more 2 years from now?”
Buying Trigger #4
Introduce yourself in your ad copy.
Haven’t you ever read ad copy and wondered who was selling the product halfway through? It’s a big turn-off.
For example, you could say, “Hello my name is (your name and a little about yourself).”
Another example, “It’s (your name) here, I’m going to tell you about…”
Buying Trigger #5
Start your ad with a story.
It draws people right into your ad and they forget they’re being sold to.
For example, you could start your ad, “Once upon a time …”
Another example would be, “Last year, one of my friends and I were…”
Buying Trigger #6
You should eliminate the hard-to-understand jargon on your ad copy.
Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.
If you need to use a word your target audience might not understand, define it or use an example to help them understand it.
Buying Trigger #7
Create benefit intensifiers for your list of ad copy benefits.
For example, the benefit: “Save More Time”, the benefit’s intensifier: “Never Seen Before!”.
You could also intensify your headline, sub-headlines, guarantees, postscripts, etc.
Buying Trigger #8
You could have a famous and respectable person on your banner ad representing your product, web site or service.
People will click because they’ll trust that person over you.
For example, you could say, “The famous (name) has even bought our product! Click here to see why!”
Buying Trigger #9
Load your ad copy up with a large amount of benefits and bonuses.
People will think and feel like they are getting a lot for their money if they buy.
For example, if you read an ad which had 40 benefits listed, then saw a similar one with only 10 benefits listed, and both were around the same price, which one would you buy?
Buying Trigger #10
Don’t forget to use words that create emotion.
All people have emotions; people will have more interest when they are emotionally attached.
Use words like mad, happy, angry, sad, excited, scared, surprised, etc.
For example, “Imagine how happy you will be when you can finally afford taking that exotic cruise!”