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Any Suggestions on Learning Web Copywriting?

Compel your visitors to Take Action! What to say, how to say it, formatting and more... Join us here to discuss writing sales letters, general copywriting, and which words work the best!

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Postby players » Mon Sep 20, 2004 6:07 am

Thanks Kidino! :)
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Postby whozy » Sat Oct 02, 2004 8:13 am

What about Joe Vitale? Anybody a fan of his works? I only bought one of his ebook which is hypnotic selling stories and I think it's great. He talks about using selling stories instead of the direct sales pitch you often see to influence the prospect to buy your product wihout looking or sounding like an ad.
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Postby Lynn Terry » Sat Oct 02, 2004 9:17 am

Oh - Absolutely! I've been reading The Hypnotic Writing Master Course just very recently, and LOVE it!

There is a webcast coming up on October 5th (free), which you can get in on here: http://www.nitrowebcasts.com/g.o/sswt

... and Welcome! :D
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Postby koanwrangler » Sun Oct 03, 2004 12:43 am

Great tips!

All the copywriters mentioned are excellent-

I've been doing a lot of web copywriting lately, for my projects and others, and I've gotten really interested in the science behind the writing.

To really understand the nuts and bolts of the psychology of copywriting, a good place to start is "Influence," by Robert Cialdini. It's a great introduction to "why people do what they do, and how to make them do what you want them to do." As copywriters, that's our job.

If you really want to "get under the hood" of copywriting, and the psychology of Influence, Cialdini has co-authored several college textbooks that go into much finer detail. They can be snagged at half.com reasonably cheaply.
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Postby Andre Chaperon » Sun Oct 03, 2004 7:02 am

koanwrangler wrote:To really understand the nuts and bolts of the psychology of copywriting, a good place to start is "Influence," by Robert Cialdini. It's a great introduction to "why people do what they do, and how to make them do what you want them to do." As copywriters, that's our job.

If you really want to "get under the hood" of copywriting, and the psychology of Influence, Cialdini has co-authored several college textbooks that go into much finer detail. They can be snagged at half.com reasonably cheaply.

I second that, Pat!

Influence: The Psychology of Persuasion is probably the best book I've ever read. This book is not about copywriting - it's about human behavior - the psychology ("triggers") that affect us humans.

At only around 15 bucks - there is no excuse for everyone not to read it, then go forth and take advantage of your prospects (in a good way) ;-)
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Postby kidino » Sun Oct 03, 2004 8:42 pm

I have been thinking about getting Triggers by Joe Sugarman. Anybody has any views on this one?
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Postby whozy » Mon Oct 04, 2004 1:19 am

How to apply the 'click and whirr' effect on people eh guys. Claude C Hopkins said that the competent advertising man must understand psychology. The more he knows about it the better. And Robert Cialdini's "Influence" is a great way to learn the secrets of "jujitsu marketing" :lol: Btw thanks for the feedback on Joe Vitale Lynn. I'm thinking of getting his Amazing Writing Software. Anyone has any experience using it and whether it's worth the $99?
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Postby Andre Chaperon » Mon Oct 04, 2004 1:33 am

whozy wrote:How to apply the 'click and whirr' effect on people eh guys.

Exactly, LOL :lol:
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Postby Lynn Terry » Mon Oct 04, 2004 7:24 am

whozy wrote: Btw thanks for the feedback on Joe Vitale Lynn. I'm thinking of getting his Amazing Writing Software. Anyone has any experience using it and whether it's worth the $99?


I havent looked into it yet, as I'm still reading the Manual - well, studying it and working through putting those methods into action. I'd love to take a look at it, though - do you have a link?
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Postby theuniek1 » Mon Oct 04, 2004 9:04 am

This is such an interesting topic and I've learned much already. I love psychology and it was my minor in college, I think I plan to brush up on it a little more for internet marketing (since I myself am just getting into it)...

some very interesting stuff and resources here :)
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Postby Domain Name Guy » Mon Oct 04, 2004 1:45 pm

kidino wrote:I have been thinking about getting Triggers by Joe Sugarman. Anybody has any views on this one?


I did read it and it's a good one. I actually got it as a free copy from one
of my subscriptions but...I...err...can't remember what that is. :oops:
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Postby whozy » Wed Oct 06, 2004 5:39 am

Lynn Terry wrote:I havent looked into it yet, as I'm still reading the Manual - well, studying it and working through putting those methods into action. I'd love to take a look at it, though - do you have a link?

Sure Lynn, it's at http://www.hypnoticwritingwizard.com/
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Postby Lynn Terry » Wed Oct 06, 2004 8:09 am

whozy wrote:Sure Lynn, it's at http://www.hypnoticwritingwizard.com/


Thanks! I have so many links set aside to check out once I get through with what I am working on now (the Manual). This software looks cool... especially after reading through Joe's material - I can see how they would work hand in hand. It does have a guarantee, and $99 isnt a bad price. I mean, imagine the return on ONE good (kick-ass) sales page ;)

I may have to try this one out, myself LOL
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Postby WAHumor » Wed Oct 06, 2004 11:21 am

Is that Hypnotic Wizards links for ordering Joe Vitale's sales page software?

And where did you get this Manual, Lynny?

I need to write a sales page for my second book and could use all the help I can get!
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Postby Lynn Terry » Wed Oct 06, 2004 11:35 am

That's for the hypnotic writing software, yes - just click on it and you can check it out ;) I got the manual as part of a limited time promotion & review request. A lucky break!! LOL :D I am not sure if you can still get it, but I would recommend listening in to the WebCast on Oct 12th (Tue) to find out what he'll be offering. If it includes the Manual - I would highly recommend it.
Last edited by Lynn Terry on Thu Oct 07, 2004 9:37 am, edited 1 time in total.
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