Posted: Fri Sep 03, 2004 11:17 pm
I'm currently reading Order Button Triggers by Michael Nicholas - a fascinating read so far! It deals mainly with sales letters, which is why I ordered it, and features some of the more famous money-making sales-letter writers (Jim Edwards, Yanik Silver, Frank Garon, Jason Potash, Joe Vitale, etc).
I believe I mentioned earlier in this thread that I'm also reading The Step-by-Step SEO Copywriting Course by Karon Thackston. This is a GOOD general online copywriting guide... and I like Karon's style - a lot of good insight.