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Any Suggestions on Learning Web Copywriting?

Compel your visitors to Take Action! What to say, how to say it, formatting and more... Join us here to discuss writing sales letters, general copywriting, and which words work the best!

Moderators: angienewton, tknoppe, terrapin719, lisamariemary, Bensettle

Postby Chrissie » Fri Sep 03, 2004 11:17 pm

I just recently bought this book and the Online Copywriters Handbook too.

Enjoy! I will be back after I get to actually read some, I have about 20 new books waiting for me :wink:
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Postby Lynn Terry » Sat Sep 04, 2004 7:51 am

I'm currently reading Order Button Triggers by Michael Nicholas - a fascinating read so far! It deals mainly with sales letters, which is why I ordered it, and features some of the more famous money-making sales-letter writers (Jim Edwards, Yanik Silver, Frank Garon, Jason Potash, Joe Vitale, etc).

I believe I mentioned earlier in this thread that I'm also reading The Step-by-Step SEO Copywriting Course by Karon Thackston. This is a GOOD general online copywriting guide... and I like Karon's style - a lot of good insight.
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Has anyone tried this?

Postby players » Sun Sep 05, 2004 12:19 am

hello,

dis' my 1st time posting here. :)

juz wanna know if someone has tried Fortin's
Copy On Fire: http://www.copyonfire.com :?:

I'm considering his cd's since every successful
website's been written by him.

Please advice...

Thanks,
~JT
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Postby darrenp » Tue Sep 07, 2004 11:08 am

This is a great thread and I've clicked thru on a whole load of links. But I'm just about fed up with 'Who else wants to..." headlines.

Is it really that good and do I really want to buy a web copy course from somebody who uses the same headline as everbody else?
:?

I'm thinking about buying the Ken Evoy copywriting book so any feedback on this would be welcome.

Cheers
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Postby players » Wed Sep 08, 2004 2:17 am

Oh well, I guess I'm one of those people who uses those, "Who esle wants to...blah, blah, blah" headlines.

I just basically took John's advice on one of his conference calls. And it did work. I'm getting more response from my leads.

But anyway, I don't care much about the style of writing. All I care about is the result. I chose Michel's juz coz he made someone over a million $$$ over night through his copywriting.

I hope someone could tell me, if http://www.copyonfire.com is a good product. Especially for beginners.


Thanks,
~JT
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Postby darrenp » Wed Sep 08, 2004 5:25 am

Hi JT

It is obviosally a good headline because like you say it works. It's just that when you see a lot of sales letters like we do it stops working, for me anyway. :?

I don't know anything about Copy On Fire but that is a good sales letter if I hadn't already spent $1,000 with John Reese I would be tempted.

Darren
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Postby Andre Chaperon » Wed Sep 08, 2004 5:47 am

I don't own CopyOnFire, but I am a member of Michael Fortin's private membership site It's GREAT! This month (well actually August) he tears apart 5 website sales copies... and one critique is even 4.5 hours long :shock:

If you are wanting to learn effective website copy from the worlds best Internet copywriter, then become a members of Michael's website.

Membership is £27.95...
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Postby Michel Fortin » Wed Sep 08, 2004 8:45 am

Thanks Andre.

Personally, here's my suggestion. Take a moment to read the Marketing Rebel Rant by John Carlton. He offers is at a subscription fee (annual) at http://marketingrebel.com ... But also offers a full year, online, for free at http://marketingrebelrant.com/

It's one of the best on copywriting. (I'm a HUGE Carlton fan.)
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Postby onlineleben » Wed Sep 08, 2004 2:06 pm

kidino wrote:And also ... I just bought a new book ..

The Copywriter's Handbook - Robert Bly


Kidino,
is it the 1990 version of Copywriters or the more recent Online Copywriters?
Just would like to know if they are really different.
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Postby players » Wed Sep 08, 2004 7:53 pm

Hi Andre,

Thanks so much for responding. I'm reviewing Michel's
membership site as I write this.

I really suck in writing and even failed english class in
high school. :( That's why I'm looking for video tutorials
that I can watch and follow. I just hope that it'll help me
as a beginner.

Michel,

Thanks for your recommendations. You mentioned you're
a huge fan of Carlton's. But I'm a huge fan of yours, so I
pick you. I think you're the best!


~JT
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Postby Michel Fortin » Thu Sep 09, 2004 2:40 am

players wrote:Michel,

Thanks for your recommendations. You mentioned you're
a huge fan of Carlton's. But I'm a huge fan of yours, so I
pick you. I think you're the best!


~JT



:oops: :D
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reading other good copy

Postby ambrose » Thu Sep 09, 2004 1:04 pm

I try and learn by reading other copy that has proven to do good. Also, anything that you have written should be split tested. You can learn a lot about copywriting on your own by split testing.
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Postby dblwide » Tue Sep 14, 2004 11:03 pm

Gary Halbert talks about it all the time - Neurological Imprinting.

Handwrite the best copy in the world. It's like following in the footsteps of...

I can't think of a better way to learn copywriting than to study
the best direct marketing pieces and some of the finest web copy
by writing just like they write.

Think of that for a moment. It's like being Michael Jordan for the
day except a whole lot less cooler.

You might want to check out greatestsalesletters.com

Hope this helped
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Postby kidino » Fri Sep 17, 2004 3:10 am

onlineleben wrote:
kidino wrote:And also ... I just bought a new book ..

The Copywriter's Handbook - Robert Bly


Kidino,
is it the 1990 version of Copywriters or the more recent Online Copywriters?
Just would like to know if they are really different.

It's the 1990 version - I know there's the online version as well, but I'd figure that I read Copywriting as it is first ..

So far, it's been great. Quite detail, with examples guide ...

Like - don't use bombastic words ... and then the books put in some suggestion what you should NOT use what to change it with ...

I like that ...
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Postby kidino » Fri Sep 17, 2004 3:25 am

players wrote:I really suck in writing and even failed english class in
high school. :(

I think I am like you. English is not even my first language ... I remember in the intro in Ultimate Sales Letter - If you can talk, you can write

There's hope ...

:)
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