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Any Suggestions on Learning Web Copywriting?

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Any Suggestions on Learning Web Copywriting?

Postby kidino » Wed Apr 14, 2004 1:19 am

Hi,

I am thinking of teaching myself web copywriting. There just sO0o0O many options out there, ebooks, online course, private website, etc ...

So ... if any of you guys had any experience with any web copywriting products, please share ...
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Postby Andre Chaperon » Wed Apr 14, 2004 4:12 pm

What are your options -- what have you looked at?

A really cheap book is The Ultimate Sales Letter by Dan S. Kennedy. You can grab a copy from Amazon for just a couple of dollars. It's an author, if you don't already know, that ALL the great marketers rave about, and have a number of his publications in their back pocket at all times ;-)

With that said, I haven't got round to reading it yet as I only received it about a week ago.

Alternatively, you can learn a GREAT deal by just been subscribed to the newsletters of Gary Halbert, Paul Myers, Ted Nicholas, and Michel Fortin. Those four copywriters are simply the best the Internet has to offer, period!

Contrary to popular belief, writers are made, not born!

Take care my friend,
Last edited by Andre Chaperon on Thu Apr 15, 2004 2:58 pm, edited 3 times in total.
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Postby kidino » Wed Apr 14, 2004 9:23 pm

thanks for the post, andre.

i have subscribed to michel fortin ... i think he's great too. i like reading what people post at the forum.

gary halbert ... i once stumbled into his site but the proxy server at my office block the newsletter archive ... i totally forgotten about that. thanks for bringing it up ...

Paul Myers and Ted Nicholas I am not very familiar with ... but I'll look it up. Thanks again for your post.

I'll check out that book you mention ...
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Postby sugarrae » Wed Apr 14, 2004 10:17 pm

Net Words by Nick Usborne
Tested Advertising Methods by John Caples (not centered around online, but is filled with core info that works in any medium)
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Web copywriting

Postby Eileen » Fri Apr 16, 2004 7:52 pm

Check out "Web Word Wizardry" by Rachel McAlpine. I refer to it again and again when I'm writing web content for clients.

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Re: Any Suggestions on Learning Web Copywriting?

Postby jbsmith » Fri Apr 16, 2004 9:02 pm

You will learn great technique from the names you have already
listed, another great resource is "Words That Sell" which is a copywriters
"thesaraus" giving you terrific action words, and ways of expressing
what you want to say.

Two other recommendations...

1. Start your own personal "swipe" file of great ads, headlines, classifieds,
emails, etc... You will get to see patterns and learn how to do it almost
by osmosis.

2. Practice, practice, practice. How do you practice? Only way I know
is to actually try and sell something yourself and use it as a test bed.
Change your headlines, change your copy, find out what works.

Cheers...

Jeff
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Re: Any Suggestions on Learning Web Copywriting?

Postby kidino » Sun Apr 18, 2004 6:39 am

jbsmith wrote:2. Practice, practice, practice. How do you practice? Only way I know is to actually try and sell something yourself and use it as a test bed. Change your headlines, change your copy, find out what works.
I would agree to this ... Must have something to offer first. Hmmmm ... will be coming up with that.
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Re: Web copywriting

Postby kidino » Sun Apr 18, 2004 6:40 am

Eileen wrote:Check out "Web Word Wizardry" by Rachel McAlpine. I refer to it again and again when I'm writing web content for clients.
Will do that ... thanks ...
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Postby alice » Mon Apr 19, 2004 10:01 pm

Make Your Words Sell - by Dr. Ken Evoy is always my top choice. :)

I've written a very short page on website copywriting here.

I just changed it from a sales page to a information page, so bear with me...I'll add more info. My retirement from web copywriting is very recent and sudden, so I had to get something there quickly.

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Postby Hock Ng » Tue Apr 20, 2004 6:34 am

chrisnrae wrote:Net Words by Nick Usborne


I'm reading through Nick's book now and I'm thoroughly enjoying it. Lots of <b>very</b> useful tips that I can use right away.

Hock
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Postby Lynn Terry » Fri Jul 23, 2004 9:03 am

I just recently picked up Net Words by Nick Usborne - thanks for the recommendation!

I'm also reading Karon Thackston's Step-by-Step Copywriting Course and her report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)”.
Last edited by Lynn Terry on Tue Aug 31, 2004 6:06 am, edited 1 time in total.
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Postby Andre Chaperon » Fri Jul 23, 2004 9:19 am

Another option I can recommend is Michael Fortin's private membership website. Every month he critiques web copy via Camtasia screen capture, and you get to the observe the entire process -- including Mike thought process.

This month Mike critiques www.DogTrainingZone.com in a 5-HOUR long critique -- he changes almost the entire copy :shock:
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Web Copywriting.

Postby Genesis » Mon Aug 30, 2004 10:51 pm

There's a Netwriting Master's Course available . I have used it and found it valuable.

Go to :
http://netwriting.sitesell.com/fastprofits1.html

and download the course - It's FREE!


Cheers.

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Postby kidino » Tue Aug 31, 2004 1:08 am

Haven't been here for sometime now ... but I'd like to update that I got the Ultimate Sales Letter by Dan Kennedy --- WOOOWW ... !! Those who don't have it should get it.
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Postby kidino » Fri Sep 03, 2004 8:54 am

And also ... I just bought a new book ..

The Copywriter's Handbook - Robert Bly

Going through it right now ...
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