How to Presell

[Lester]

Hi Folks,

I am reading a .pdf book Make Your Content Presell by Ken Evoy M.D. . Could someone recommend more resources on learning how to write a presell copy.

Thanks, Lester T.
www.bluecoastmarketing.com
Internet Monitoring Software

[Lynn Terry]

Preselling is a good thing to study Another term you might research is "call to action". That will be an important element of your presell process.

I just posted a brief tutorial on this topic on ClickNewz:


There is a link to a book there as well. I have just ordered a copy myself and look forward to checking it out when it arrives.

[Lester]

Lynn,

Good article. I didn't know to put the "call for action" in the
Description Meta Tag. I just put it in with the content on the page.
When placing the "call to action" in the Description Meta Tag it
doesn't leave much room for describing the content on the
web page.

When using the "call for action in the Description Meta Tag,
does this enable your web page to receive a better index in
the search engines?

Lester T.
www.bluecoastmarketing.com
Internet Monitoring Software

[Lynn Terry]

You dont necessarily put "the" call to action in the description tag, just "a" call to action. Something to encourage click-through's. Does that make sense?

[Lester]

Yes, I understand. Now to implement it.

Lester T

[Lester]

Hi Lynn,

Did you get chance to check out by Bryan and Jeffry Eisenberg? How was the book?


Lester T.
www.bluecoastmarketing.com
Internet Monitoring Software

[Lynn Terry]

[Lester]

Lynn,

That's Great!

Lester T.

[half21back]

Lynn,

I'm looking forward to reading your review.

Also, I read your call to action post. It is a must read.

Regards,

[Lynn Terry]

Thank you

Here is the link for anyone else interested:
http://www.clicknewz.com/513/call-to-action/

[Oregon Coast Guy]