Super-Quick Copywriting Tips

[hst151975]

Ways to Create Guaranteed Killer Copy

1. Make emphatic an important benefit.
2. Make your offer compelling.
3. Write thinking of the point of view of your customer.
4. Use your customers vernacular. Think about how they speak.
5. Use specifics to build your copy.
6. Always, always keep your focus on one key idea.
7. Repeat...repeat...repeat your key information several times.

Ask Yourself These Questions Before You Start Writing

1. What are your specific goals for this project.
2. How does this copywriting project fit within the bigger marketing blueprint.
3. What's in this for the customer?
4. What are his/her fears?
5. What are his/her hopes?
6. What do I want his/her immediate reaction to be after reading my copy?
7. Why would anyone choose the product I am writing about over it's competing products.
8. What are this product's most important benefits and features?
9. How does the reader buy or order this product.
10. Why wouldn't someone buy this product I am writing about it?
11. How is the success of this project going to be measured?

Get Your Inspiration Here and Now

1. Buy and use the product yourself.
2. Speak with salespeople and customer service representatives.
3. Look through customer letters and testimonials.
4. Check and re-read the product information sheets.
5. Review your competitors' marketing material and find weaknesses you can exploit.

Ways to Make Your Copy More Creatively

1. Imagine yourself as your reader.
2. Think of great benefits and penalties (for not buying the product).
3. Create a conversational tone as if you were speaking to someone you respect or a close friend.
4. Use the reverse aspect of the product as the selling point. For example: If your product builds strong eyesight, talk about the negative aspects of bad eyesight.
5. Read and absorb as much information about your client's product as you can and then take a nap, go for a walk, or some other activity to take your mind off of the copy. Then return to your copy and you'll be surprised at what occurs to you about the product and your writing.

What People Love To Read About

1. What satisfies their needs and desires.
2. What helps them overcome their fears.
3. Brand New information about products that can help them overcome their needs, desires, and fears.
4. Price reduction.
5. Sales, special deals, percentages off, etc.
6. Stuff for free!
7. Convenience and things that are cheaper and/or easier.
8. What increases their self-esteem and makes them feel good about themselves.

Writing Copy Essentials

1. Your headlines must present your offer, benefits, special attributes, or interesting news.
2. Your body copy must present the facts, the proof, and evidence to support the claims, promises, or story you've written.
3. Your offer must make a great call to action to motivate the response you desire.

[Lynn Terry]

[half21back]

Great information here.